Senior retail leader with 20+ years of experience driving multi‑country store performance, client experience excellence, and commercial growth across premium and luxury brands. I build high‑performing multi-cultural teams, elevate retail rituals, and deliver consistent brand standards across diverse markets. Known for combining strategic vision with hands‑on field leadership, I lead P&L optimization, store openings, omnichannel acceleration, and operational excellence. Passionate about craftsmanship, sensory storytelling, and creating meaningful client journeys that strengthen brand image and business results.