Michalis Zodiatis

Leading the development and implementation of global communication strategies to elevate and grow the DREST brand and product amongst key opinion leaders, media, consumers and the wider fashion, tech and gaming industries. Duties include: Developing PR strategies based on company milestones and business objectives; setting KPIs and frameworks to measure success; crafting messaging and writing press materials; pitching, securing and delivering media coverage in target titles; identifying speaking opportunities for C-levels and working on briefings and messaging with Leaders; working cross-functionally to deliver excellent service to brand partners. Key Wins: Spearheaded the communications campaign for the relaunch of DREST, which resulted in a 43% increase of the app’s organic downloads in the first week; Secured and launched an industry-first in-game activation with Copenhagen Fashion Week which generated over £250,000 worth of media value.

Led the global communication strategy for the organisation, its events, and initiatives, managing a team of 12 across press office, brand marketing, and digital communications. Duties included: - Planned and executed communication strategies for major events such as London Fashion Week (LFW) and The Fashion Awards, delivering seamless media engagement and high-impact PR campaigns - Supervised global talent and influencer strategies, including managing BFC Ambassadors David Beckham and Priyanka Chopra Jonas; securing the BFC's first Chinese and Korean Ambassadors (Hu Bing & Yun-Kee Jeong) and curating talent for the BFC Podcast - Oversaw all media and speaking opportunities for BFC Chair and CEO with a focus on business and broadcast news outlets such as BBC, Bloomberg and CNBC - Cultivated relationships with international Editors-in-Chief and Senior Editors, proactively pitching stories and securing extensive media coverage - Initiated international communications strategies to expand the BFC's global presence with a focus on China, South Korea, USA, Italy and France, from planning and organising designer showrooms, to delivering partnerships and collaborations, managing external agencies and supporting on execution - Worked closely with the Commercial Director to meet partner KPIs and launch innovative campaigns to maximise reach, including the Changemakers Prize in partnership with Swarovski - Delivered corporate communications, including corporate social responsibility and diversity equity & inclusion communications strategy

Senior lead for global communications. Worked closely with the Communications Director, managed a team of four and multiple international external agencies to deliver successful PR campaigns and high-profile events. Duties included: - Developed messaging and drafted content such as press releases, speeches and briefing documents - Managed the seasonal LFW international press trips: invited and hosted over 50 international senior editors and influencers and secured media coverage - Closely worked with the Office of CEO on delivering VIP events such as The Queen Elizabeth II visit to LFW, and the annual 10 Downing Street LFW reception: building bespoke guest list, curating talent attendance and managing photographers - Conceptualised and planned events to grow the BFC's reputation, such as an annual series of pre-Fashion Awards events in locations such as NYC, LA and Shanghai; a LFW & BAFTA party to celebrate British culture and the seasonal LFW Opening Party - Tracked and analysed effectiveness of PR campaigns, measuring performance and presenting key results and recommendations to Internal Board

Directed the press office, executing press campaigns to maximise awareness and sales. Duties included: - Establishing seasonal product launch press strategy and handled all editorial requests - Establishing and maintaining relationships with editors and stylists - Writing press releases, show invitations, creating look books, and updating all social media accounts