Moniq Bisla

Managed the execution of successful social media campaigns, ensuring they meet KPIs, align with business objectives, and are delivered on time and within budget. - Managed multiple project timelines, optimizing resource allocation and budget efficiency. - Led campaign planning, execution, and completion, ensuring alignment with briefs and timely delivery. - Implemented crisis protection strategies for digital content and copy. - Developed workflow processes and presented solutions to enhance project efficiency.

Built cross-departmental understanding of activations and PR across global teams, aligned teams with overarching business objectives following global rebrand. - Defined global go-to-market strategies to build awareness for social impact product partners, considered consumer journey through marketing funnel. - Advised on contractual requirements for ambassador/talent programme - Identified opportunities to strengthen brand perception and engagement through partnerships and community-led campaigns. - Budgeting and annual forecasting for PR and activations within the Brand department; agencies, tooling, training, and activations. - Line management and career development of Press intern and officer. - Worked with PR Director to build and develop; new communications department; defined strategy, core communications pillars; message house, trainings and processes. - Project managed PR agency for global hero campaigns; ‘Pride’ and thought leadership initiative ‘The Better Society Masterclass’

Lecreuset, EU | Reconnect Kent, UK (public sector) | 886 by The Royal Mint, UK, (luxury jewellery) Developed digital content strategies and optimisation for multiple clients across UK and EU - Consulted, led and developed brand content strategies for product categories, aligned to organisations' brand building and commercial objectives. on product categories; guided photoshoots and editorial content worked closely with SEO, CRM, and digital trade teams to optimise email and Instagram content and increase direct traffic to website. - Oversaw briefs and performance of PPC, Display Ads and Social media ads to further advise on retargeting and digital marketing strategy.

Owned and led the UK strategy and regional marketing campaigns for Soho House, Soho Works, Soho Friends and public restaurants, a total of 28 sites. - Managed end-to-end the UK content plan, ideation, production, content and partnered with key stakeholders to capture; new and seasonal concepts, residencies, activations operational and commercial moments and membership benefits. - Oversaw all UK briefs applied 360° approach, optimised channels by adapting content across locations across digital outlets across email, app, website, instagram and print. - Delivered UK performance reports and insights to MD and senior management teams. - Managed UK reopening marketing plan to re-engage frozen members through activations and membership benefits. - Partnered with Global team to deliver UK App re-launch strategy

Project managed campaign workflow and critical review process and presented back to senior management teams. - Managed campaign workflow across marketing channels, aligning and notifying key stakeholders on campaigns, ensuring the time paths are successfully followed. - Lead review and approval process with management team; presenting briefs and campaigns across email, web, retail and app. Built in critical paths for tasks, reviews, feedback for relevant stakeholders to deliver activities on time and to budget. - First point of contact for Marketing, Creative and Digital and Development teams informing them on updates, action points, deliverance and testing approvals. - Circulated marketing packs and content planner to relevant stakeholders and senior management teams on upcoming and future activities across marketing channels. - Coordinated end of campaign analysis along with lessons learnt and reporting to feedback on the successes and failures of the activities to be shared with relevant stakeholders 
 - Reviewed all outputs before they are handed over for sign off (to Marketing Director) to ensure they are fit for
purpose and meet the brief.

• Support SGMM with delivering the global marketing calendar, providing key insights, campaign concept ideas and compiling reports. • Manage secondary (full price), Outlet (discount channel) and Travel Retail marking campaigns from ideation to creative brief development and delivery of assets to markets. • Own event strategy, with the goal of delivering engaging consumer experiences with clear KPI’s. • Negotiate partnerships with external brand partners to expose Links to new audiences. • Lead event photoshoots ensuring high-quality content is achieved to leverage across channels. • Coordinate the delivery of global assets to the business. • Key contact for PR agency (KCD) managing day-to-day activities and creating all press materials. • Coordinate influencer/ VIP gifting strategy in conjunction with the Creative Director and PR agency (KCD) • Responsible for budget management of projects I own ensuring any planned costs are within budget and tracked accordingly through official accounting processes. • Key global marketing contact delivering strategic marketing communications across the business and responding to international marketing requests. • Manage marketing intern.

• Identified UK specific tactical marketing activity to strengthen the local market business. • 360˚ project management of UK brand media and influencer activity; content creation with media titles, working with internal stakeholders to ensure stock depth and reporting to show clear ROI. • First point of contact for brand partnerships such as 21st Century Fox, Ascot, Nyetimber and Montcalm hotel • Managed and orchestrated seasonal UK press events considering collaborations and Wholesale partners. • Compiled and circulated media, PR and influencer reports, presenting key findings in Trade meetings. • Negotiated usage rights for advertorials to guarantee optimisation across UK channels including; store, E-comm and social.

• Developed partnership strategy and execution of local events calendar to drive customer acquisition in-store and online. • Compiled and analysed event statistics to support future retail event strategy planning. • Worked in partnership with Retail and E-comm Managers to set up the central promotional calendar. • Supported Head of Marketing with daily stakeholder management of celebrity, affiliate accounts and charities. • Communicated business marketing calendar to external stakeholders to be able to secure supporting emails, and social activity. • Negotiated and coordinated pre-launch support for UK/International new store openings from shopping centres and local press. • Wrote and proofread copy for promotional materials including T&C’s for competitions. • First point of contact for international market requests; US, CA, Germany and Poland. • Managed junior direct line report.

• Developed and built UK marketing strategy and concepts around sister lingerie brand Aerie and ABO. • Established and built strategic relationships with Coppafeel! Breast cancer awareness charity, delivering cross-platform collection and category campaigns to increase brand awareness 22%. Secured press coverage and data acquisition. Raised 2.8k in donation • Developed and led events calendar, delivering unique retail activations to increase brand awareness, instore footfall +3% prior year, data acquisition 3.2k emails and retain customer loyalty. • Briefed and communicating objectives of all marketing activities to internal stakeholders and agencies. • Built and managed the UK budget of £2m providing monthly updates to US head of finance. • Managed PR & Media agencies ensuring the global marketing strategy is implemented in the UK. • Supported and contributed towards the new brand positioning by launching AEO’s largest UK OOH campaign. • Collated weekly research reports highlighting trends, collaborations and market activity for UK competitors to US/Global market

- Delivered marketing strategy across social channels and managed blog content creation by leading the brand ambassador programme - Compiled weekly/monthly reports on social and blog engagement/traffic for both brand and competitor platforms, to further improve and develop digital strategy. - Daily Management of PR agency; organised press events, provided product information, marketing assets - Managed seasonal wholesale POS

Implemented social media strategy on multiple channels by creating and scheduling content increasing engagement.

Generated weekly fashion trends/forecast reports which were further used to set goals for individual accounts.