Lilian le
I have experience as a part-time sales assistant for luxury fashion brands, delivering excellent customer service, styling advice, and maintaining high shop floor standards. Adaptable and detail-oriented, I thrive in fast-paced retail settings and am flexible to support teams across various tasks and schedules.
Conducted market sizing and competitor research to analyse trends, ad contents to deliver the client's expectation and budget, with a proven track record of successfully helping customers boost their social media channel from inception to wider audience reach. Produced compelling multimedia content, including videos and photographs, for various events and client promotions for social media platforms (Instagram, TikTok, and YouTube) Responsible for maintaining the client database and maintaining customer relationships through email marketing, followed up and informed clients about the latest offers and promotions Collaborated with cross-functional teams to keep clients updated on industry trends and provide strategic insights.
Supported legal and marketing functions, including content creation for social media and assisting with client communications. Managed the firm's TikTok, Instagram, and Facebook accounts, creating engaging content that increased brand visibility. Assisted in case management and client communication, delivering high-quality marketing materials.
Developed engaging organic and paid content that fosters authentic conversations, builds trust within communities, and connects audiences with brands in an authentic, cost-effective way. Handled all aspects of content creation, including copywriting, scripting, filming, and editing, to deliver high-quality content for various platforms (Instagram, TikTok, Facebook, YouTube, etc.) Experienced in capturing short-form social media content and aesthetic product visuals. Worked with brands across diverse sectors, including F&B, products, services, live performances, events, and travel, tailoring content to resonate with target audiences.
Represented high-end luxury fashion brands in premium retail environments. Delivered exceptional customer service and personalised shopping experiences. Assisted customers with product selection and styling while maintaining brand standards. Maintained shop floor presentation and visual merchandising. Developed strong communication skills working with international and high-value customers.
Involved in immigration legal matters and proactively managed the formal requirements for complex immigration cases and inquiries. Responsible for representing clients to work with Government authorities (Home Office, Embassy, Notaries). Managed social media strategies and communication, produced social media content to raise awareness and maintain client relationships, leading to the successful acquisition of new clients.
Performed in-depth research on social media copyright issues and relevant media distribution policies, supported the company in publishing internal guidance and media posting framework to avoid penalties. Developed and implemented targeted digital marketing strategies for diverse clients. Analysed market trends to formulate effective SEO strategies, resulting in increased social media engagement. Cultivated strong client relationships through personalised email marketing campaigns and promotional activities.
I had the pleasure of working with Lilian over the past year in my capacity as a freelance content creator. During this time, I consistently found her to be reliable, hardworking, and highly competent in her role. Lilian brings a positive attitude to every project and is always supportive of her colleagues. She collaborates effectively, communicates clearly, and contributes to a productive and enjoyable working environment. Her ability to balance professionalism with a friendly and approachable manner makes her a great team member to work with. Overall, I would highly recommend Lilian as a dedicated and capable professional who would be a valuable addition to any team.