Sanjay Kumar

As Regional Media and Digital Manager, I drive strategic initiatives to optimize media investments and amplify brand value across France and the BENELUX region. My role integrates analytical precision with creative vision to deliver impactful marketing outcomes. Core Expertise & Achievements 1. Strategic Media Leadership: Led the development and execution of region-wide media strategies in collaboration with marketing agencies, ensuring alignment with overarching business goals and market dynamics. 2. Optimized Budget Allocation: Streamlined regional media budgets, maximizing ROI through rigorous analysis and efficient resource distribution. 3. Brand Growth and Equity Enhancement: Partnered with marketing and sales teams to elevate brand visibility, foster deeper customer engagement, and solidify brand reputation within competitive markets. 4. Innovative Creative Direction: Collaborated with global creative teams and external agencies to conceptualize and launch high-impact campaigns, enhancing brand storytelling and audience resonance. 5. Data-Driven Performance Optimization: Monitored campaign metrics and harnessed data insights to refine strategies, ensuring continual improvement and achieving measurable results. 6. Seamless Cross-Functional Collaboration: Cultivated strong partnerships with cross-functional teams, enabling the cohesive execution of marketing programs and consistent brand messaging. By executing these responsibilities with precision, I have significantly contributed to Beiersdorf’s market leadership, fostering robust brand equity and sustainable business growth.

As a Senior Digital and Data Consultant at Publicis Media, a global leader in media and digital advertising, I lead the development and execution of data-driven digital strategies to optimize ROI and ROAS across diverse marketing channels. Overseeing a cross-regional team spanning India, the UK, and France, I ensure strategic alignment with both global and local market needs. 1. Comprehensive Digital Strategy: Spearhead annual 360° marketing strategies for multiple brands, delivering holistic and impactful solutions. 2. Strategic and Commercial Leadership: Serve as the key liaison for global and local teams on commercial and strategic issues, streamlining revenue management and compliance processes. 3. Team Leadership: Manage and inspire a high-performing team of account executives, media traders, data analysts, and media buyers to deliver exceptional results. 4. Operational Efficiency: Drive process improvements and strategic alignment, boosting operational performance and client revenue growth. Core Skills: Digital Strategy, Media Management, Team Leadership, Data Analysis, Performance Optimization, Revenue Management, Client Consultation, Advertising, Budget Management, Market Analysis. This role enables me to deliver measurable outcomes that enhance client market presence and profitability.

As a Lecturer in Programmatic Advertisement at Emlyon business school, I was responsible for delivering comprehensive education on digital advertising strategies, with a focus on programmatic buying and its impact on the marketing landscape. Emlyon business school is renowned for its innovative approach to business education, equipping students with the skills needed to thrive in a dynamic business environment. 1. Developed and executed curriculum for undergraduate courses on programmatic advertisement, ensuring alignment with industry standards and trends. 2. Engaged students with hands-on projects and real-world case studies to enhance practical understanding of programmatic advertising technologies. 3. Conducted research on emerging trends in digital marketing, contributing to curriculum development and academic publications. 4. Collaborated with industry professionals to bring guest lectures and seminars to the program, enriching the educational experience. 5. Mentored students in career development and internship opportunities, fostering professional growth and networking. Skills used- Teaching, Curriculum Development, Digital Marketing, Research, Mentoring, Public Speaking, Collaboration, Project Management.

As a Digital Strategy Media Consultant-International at Havas Media Group a global leader in innovative marketing and communication strategies, I played a key role in designing and executing digital media approaches for international clients, driving measurable success across campaigns. 1. Tailored Digital Strategies: Developed strategies to optimize ROI across digital channels, aligning with client business goals. 2. Performance-Driven Media Buying: Led data-informed paid media initiatives to maximize campaign impact. 3. Business Development: Presented customized service offerings and case studies to attract and secure new clients. 4. Advertising Expertise: Provided consultancy on social media, programmatic buying, and display advertising, empowering clients to navigate complex digital landscapes. 5. Cross-Functional Collaboration: Ensured consistency with global strategies, enhancing campaign alignment and operational efficiency. 6. Client Success: Delivered significant KPI improvements, contributing to portfolio growth and client satisfaction. Core Skills: Media Buying, Digital Strategy, Business Development, Programmatic Advertising, Social Media, Performance Marketing, Data Analysis, Client Management, Advertising Consulting, Team Leadership. This role enabled me to advance client success and drive agency growth through innovative and results-focused digital strategies.

Video & Entertainment Network Asia (VeNA) is a prominent player in the digital media landscape, providing innovative video solutions to enhance viewer engagement. As a Programmatic Partnership and Advertising Consultant, I was instrumental in identifying and nurturing strategic partnerships to drive programmatic advertising initiatives. 1. Developed and executed programmatic advertising strategies that significantly increased campaign efficiency and revenue. 2. Collaborated with cross-functional teams to optimize ad placements, ensuring maximum visibility and engagement for clients. 3. Analyzed performance metrics to inform data-driven decisions, resulting in a 20% increase in ROI for key advertising campaigns. 4. Established and maintained strong relationships with advertising partners and stakeholders to enhance collaboration and drive growth. Skills used- Programmatic, Advertising, Data Analysis, Collaboration, Partnerships

At Jabmo, a leader in Account-Based Marketing (ABM), I led a high-performing team in optimizing digital advertising operations for international clients, delivering measurable business impact through targeted strategies. 1. Team Leadership: Managed a team of six ad-operations specialists, ensuring seamless campaign execution and performance analysis. 2. ABM Strategy Development: Designed and implemented targeted advertising strategies, driving lead generation and client engagement. 3. Campaign Optimization: Spearheaded setup and performance evaluation, consistently achieving KPIs in conversion rates and ROI. 4. Process Enhancement: Improved inventory management and retargeting strategies, increasing website engagement for clients. 5. Operational Excellence: Established best practices to streamline advertising operations and enhance team efficiency. 6. Product Collaboration: Partnered with product teams to translate client needs into actionable solutions, strengthening the advertising portfolio. 7. Creative Standards: Directed initiatives to ensure advertising met IAB standards, maintaining market competitiveness. 8. Social Media Expertise: Managed targeted campaigns on platforms like Facebook and LinkedIn, optimizing retargeting to expand client reach. Core Skills: Team Leadership, Campaign Management, Programmatic Advertising, Data Analysis, Ad Operations, Social Media Advertising, Performance Optimization, Client Engagement, Inventory Management. This role allowed me to combine strategic leadership and operational expertise to drive exceptional results for clients and the organization.At Jabmo, a leader in Account-Based Marketing (ABM), I led a high-performing team in optimizing digital advertising operations for international clients, delivering measurable business impact through targeted strategies. 1. Team Leadership: Managed a team of six ad-operations specialists, ensuring seamless campaign execution and performance analysis. 2. ABM Strategy Development: Designed and implemented targeted advertising strategies, driving lead generation and client engagement. 3. Campaign Optimization: Spearheaded setup and performance evaluation, consistently achieving KPIs in conversion rates and ROI. 4. Process Enhancement: Improved inventory management and retargeting strategies, increasing website engagement for clients. 5. Operational Excellence: Established best practices to streamline advertising operations and enhance team efficiency. 6. Product Collaboration: Partnered with product teams to translate client needs into actionable solutions, strengthening the advertising portfolio. 7. Creative Standards: Directed initiatives to ensure advertising met IAB standards, maintaining market competitiveness. 8. Social Media Expertise: Managed targeted campaigns on platforms like Facebook and LinkedIn, optimizing retargeting to expand client reach. Core Skills: Team Leadership, Campaign Management, Programmatic Advertising, Data Analysis, Ad Operations, Social Media Advertising, Performance Optimization, Client Engagement, Inventory Management. This role allowed me to combine strategic leadership and operational expertise to drive exceptional results for clients and the organization. Skills: End-to-End Project Management · Negotiation · Search Engine Optimization (SEO) · Presentation Skills · Facilitation

In this role, I managed and optimized video and display advertising campaigns, ensuring alignment with performance goals and revenue objectives. 1. Oversaw daily monitoring and reporting of advertising activity across APAC, focusing on KPIs such as revenue trends and inventory optimization. 2. Defined and executed yield strategies to maximize revenue and mitigate risks early in campaign execution. 3. Partnered with the APAC Sales Manager, providing operational and business review support while coordinating with media agencies and ad operation teams. 4. Delivered analytical insights to refine advertising strategies, driving measurable improvements in campaign performance. Skills: Campaign Management, Inventory Optimization, Data Analysis, Performance Improvement, Client Collaboration, Ad Operations, Programmatic Advertising.In this role, I managed and optimized video and display advertising campaigns, ensuring alignment with performance goals and revenue objectives. 1. Oversaw daily monitoring and reporting of advertising activity across APAC, focusing on KPIs such as revenue trends and inventory optimization. 2. Defined and executed yield strategies to maximize revenue and mitigate risks early in campaign execution. 3. Partnered with the APAC Sales Manager, providing operational and business review support while coordinating with media agencies and ad operation teams. 4. Delivered analytical insights to refine advertising strategies, driving measurable improvements in campaign performance. Skills: Campaign Management, Inventory Optimization, Data Analysis, Performance Improvement, Client Collaboration, Ad Operations, Programmatic Advertising. Skills: End-to-End Project Management · Make Things Happen · SMA · Presentation Skills · Variety Of Audiences

This dual-focused role combined sales management and advertising operations to support revenue growth and campaign success in APAC markets. Sales Management 1. Negotiated and onboarded new partners, focusing on media agencies and programmatic sales sites. 2. Managed and evaluated existing partnerships to ensure ROI and operational efficiency. 3. Identified and pursued new revenue opportunities based on market insights and demand partner feedback. 4. Played a key role in developing strategic partnerships, integrating content and sales initiatives. Ad Operations 1. Monitored and optimized performance metrics such as STR, CPM, and overall revenue inflow. 2. Managed inventory forecasting and pricing strategies for display and video advertising channels. 3. Implemented best practices to enhance advertising operations and maximize efficiency. Skills: Sales, Negotiation, Ad Operations, Inventory Management, Business Development, Campaign Optimization, Data Analysis, Forecasting.This dual-focused role combined sales management and advertising operations to support revenue growth and campaign success in APAC markets. Sales Management 1. Negotiated and onboarded new partners, focusing on media agencies and programmatic sales sites. 2. Managed and evaluated existing partnerships to ensure ROI and operational efficiency. 3. Identified and pursued new revenue opportunities based on market insights and demand partner feedback. 4. Played a key role in developing strategic partnerships, integrating content and sales initiatives. Ad Operations 1. Monitored and optimized performance metrics such as STR, CPM, and overall revenue inflow. 2. Managed inventory forecasting and pricing strategies for display and video advertising channels. 3. Implemented best practices to enhance advertising operations and maximize efficiency. Skills: Sales, Negotiation, Ad Operations, Inventory Management, Business Development, Campaign Optimization, Data Analysis, Forecasting. Skills: Negotiation · Make Things Happen · Sales Processes · Presentation Skills

As an intern, I supported programmatic and direct sales, managing accounts for digital buyers and optimizing advertising campaigns. 1. Managed accounts for media agencies, trading desks, and direct advertisers, ensuring exceptional client service. 2. Created and optimized video and display campaigns using DSPs and private feeds. 3. Delivered weekly sales reports, performance evaluations, and business proposals to stakeholders. 4. Supported pre-sales activities, including drafting proposals and negotiating partnerships. 5. Provided troubleshooting and campaign support to enhance buyer satisfaction and effectiveness. 6. Handled revenue tracking and invoicing for accurate financial reporting. Skills: Sales, Account Management, Campaign Reporting, Data Analysis, Business Development, Customer Support.As an intern, I supported programmatic and direct sales, managing accounts for digital buyers and optimizing advertising campaigns. 1. Managed accounts for media agencies, trading desks, and direct advertisers, ensuring exceptional client service. 2. Created and optimized video and display campaigns using DSPs and private feeds. 3. Delivered weekly sales reports, performance evaluations, and business proposals to stakeholders. 4. Supported pre-sales activities, including drafting proposals and negotiating partnerships. 5. Provided troubleshooting and campaign support to enhance buyer satisfaction and effectiveness. 6. Handled revenue tracking and invoicing for accurate financial reporting. Skills: Sales, Account Management, Campaign Reporting, Data Analysis, Business Development, Customer Support.

n this role, I collaborated with stakeholders to design and implement strategic solutions, enhancing client efficiency and operational performance. 1. Partnered with stakeholders to gather requirements and align business processes with client objectives. 2. Created detailed functional specifications and facilitated user acceptance testing (UAT) for successful project rollouts. 3. Delivered end-user training and support, improving adoption rates and system utilization. 4. Analyzed data to uncover trends, enabling informed decision-making and achieving cost-saving improvements for clients. Skills: UAT, Data Analysis, Training, Requirements GatheringIn this role, I collaborated with stakeholders to design and implement strategic solutions, enhancing client efficiency and operational performance. 1. Partnered with stakeholders to gather requirements and align business processes with client objectives. 2. Created detailed functional specifications and facilitated user acceptance testing (UAT) for successful project rollouts. 3. Delivered end-user training and support, improving adoption rates and system utilization. 4. Analyzed data to uncover trends, enabling informed decision-making and achieving cost-saving improvements for clients. Skills: UAT, Data Analysis, Training, Requirements Gathering Skills: End-to-End Project Management · Presentation Skills

As a Software Engineer, I developed and optimized applications to meet client requirements while maintaining seamless system performance. 1. Designed, developed, and maintained software applications tailored to client needs in the utilities sector. 2. Collaborated with cross-functional teams to define project requirements and deliver on-time, high-quality solutions. 3. Conducted rigorous testing and debugging to ensure software performance and compatibility with existing systems. 4. Participated in Agile workflows, including daily stand-ups and project planning sessions, to enhance productivity. 5. Consistently exceeded expectations, earning commendations from clients and management for quality deliverables. Skills: Java, SQL, Jira, Testing, Project Management, Data Analysis, Debugging, Agile DevelopmentAs a Software Engineer, I developed and optimized applications to meet client requirements while maintaining seamless system performance. 1. Designed, developed, and maintained software applications tailored to client needs in the utilities sector. 2. Collaborated with cross-functional teams to define project requirements and deliver on-time, high-quality solutions. 3. Conducted rigorous testing and debugging to ensure software performance and compatibility with existing systems. 4. Participated in Agile workflows, including daily stand-ups and project planning sessions, to enhance productivity. 5. Consistently exceeded expectations, earning commendations from clients and management for quality deliverables. Skills: Java, SQL, Jira, Testing, Project Management, Data Analysis, Debugging, Agile Development Skills: End-to-End Project Management · Presentation Skills

Have got training and hands-on experience on Software Development using Java Languages and developed a Media player using the same Java language.