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Joanna Duncan

CMO | Strategy | Branding | Digital | CRM | Global | Tech | Content | Leadership |
About

I lead marketing teams through transformational times to achieve business growth. I've held global roles for the last 12 years, overseeing brand, campaign, content, creative, web and digital teams. I have a broad marketing background formed in different industries and a mixture of B2C and B2B roles.

Previous Brands
The Travel Corporation
Expedia Group
Expedia Group
Barclays
Barclays
HomeServe
HomeServe
Eversheds Sutherland
Work Experience
Chief Marketing Officer - Insight Vacations & Luxury Gold
Oct ‘16 - Jun ‘22
The Travel Corporation

Leading the global marketing function, defining the brand vision and setting the global marketing strategy for the premium and luxury guided holiday brands within the Travel Corporation portfolio.

Director, Global Partner Marketing
Feb ‘13 - Sep ‘16
Expedia Group

Leading the strategy and planning of partner communications, partner marketing and trade marketing for the lodging B2B business.

Marketing Consultant
Nov ‘10 - Jan ‘14
Self employed

Providing project based support in digital marketing, social media and PR, primarily in the sport, leisure and hospitality industries.

Senior Global Marketing Manager
Aug ‘11 - Jan ‘13
Expedia Group

Driving the strategic, tactical and creative development of the global B2B marketing program.

Product Marketing Manager
Nov ‘07 - Nov ‘10
Barclays

Setting the marketing strategy and driving the commercial performance of Home and Travel Insurance products. Managing the full marketing mix of product, price, promotion and distribution.

Senior Marketing Manager
Aug ‘06 - Nov ‘07
Barclays

Leading the planning and implementation of marketing communications plans for Barclaycard consumer loan products. Managing integrated marketing campaigns, above and below the line, to drive customer acquisition, loyalty and retention.

Business Development Manager
Jul ‘05 - Aug ‘06
HomeServe

Developing new business opportunities and implementing new affinity marketing partnerships with companies in the Retail sector. Managing new product development and test marketing of all new initiatives.

Product Development Manager
Sep ‘03 - Jul ‘05
HomeServe

Creating new domestic emergency products for affinity marketing campaigns with partners in the Utilities sector. Leading the planning, creative development and execution of all test marketing campaigns for new products.

Marketing Executive
Sep ‘00 - Sep ‘02
Eversheds Sutherland

Planning and delivering internal and external communications on a regional and a firm-wide basis.

Languages
English - Native
French - Work Proficiency
Location Preference
Open to relocation
Work Pattern
Full-time
Part-time
Employment Preference
Hourly Consulting
Freelance Assignments
Permanent Positions
Education & Training
Marketing Week
‘22 - ‘22
Mini MBA
Marketing
Aston University
‘02 - ‘03
Master of Science
Marketing Management
CIM | The Chartered Institute of Marketing
‘00 - ‘02
Postgraduate Diploma
Marketing
Nottingham Trent University
‘96 - ‘00
Bachelor of Science
Physiology & Pharmacology
Geneva, Switzerland