Joanna Duncan
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I lead marketing teams through transformational times to achieve business growth. I've held global roles for the last 12 years, overseeing brand, campaign, content, creative, web and digital teams. I have a broad marketing background formed in different industries and a mixture of B2C and B2B roles.
- Brands Joanna has worked with
- The Travel Corporation
- Expedia Group
- Freelance
- Barclays
- HomeServe
- Eversheds Sutherland
Open to relocation
Open to Full time or Part time work
- Hourly Consulting
- Freelance Assignments
- Permanent Positions
Chief Marketing Officer - Insight Vacations & Luxury Gold
The Travel Corporation
Oct 2016 - Jun 2022
Leading the global marketing function, defining the brand vision and setting the global marketing strategy for the premium and luxury guided holiday brands within the Travel Corporation portfolio.
Director, Global Partner Marketing
Expedia Group
Feb 2013 - Sep 2016
Leading the strategy and planning of partner communications, partner marketing and trade marketing for the lodging B2B business.
Senior Global Marketing Manager
Expedia Group
Aug 2011 - Jan 2013
Driving the strategic, tactical and creative development of the global B2B marketing program.
Marketing Consultant
Freelance
Nov 2010 - Jan 2014
Providing project based support in digital marketing, social media and PR, primarily in the sport, leisure and hospitality industries.
Product Marketing Manager
Barclays
Nov 2007 - Nov 2010
Setting the marketing strategy and driving the commercial performance of Home and Travel Insurance products. Managing the full marketing mix of product, price, promotion and distribution.
Brand Management
(Advanced)
International Marketing
(Advanced)
Brand Development
(Advanced)
Customer Marketing
(Advanced)
Budget Management
(Advanced)
Marketing Strategy
(Advanced)
Digital Marketing
(Advanced)
B2C Marketing
(Advanced)
English
Native
French
Work Proficiency
Marketing Week
Mini MBA
Marketing
2022 to 2022
Aston University
Master of Science
Marketing Management
2002 to 2003
CIM | The Chartered Institute of Marketing
Postgraduate Diploma
Marketing
2000 to 2002
Nottingham Trent University
Bachelor of Science
Physiology & Pharmacology
1996 to 2000
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