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Joanna Duncan

CMO | Strategy | Branding | Digital | CRM | Global | Tech | Content | Leadership |
About

I lead marketing teams through transformational times to achieve business growth. I've held global roles for the last 12 years, overseeing brand, campaign, content, creative, web and digital teams. I have a broad marketing background formed in different industries and a mixture of B2C and B2B roles.

Previous Brands
Bixeler
FLOK
The Travel Corporation
Expedia Group
Barclays
HomeServe
HomeServe UK
Eversheds Sutherland
Work Experience
Chief Marketing Officer
Aug ‘24 -
Bixeler

Defining and executing the GTM plan to take the MVP to the Swiss market. Bixeler is a tech start-up using blockchain technologies to make ticket sales and resales safer and fairer for everyone.

Chief Marketing Officer
Feb ‘23 - Mar ‘25
FLOK

Defining the targeting and product positioning and devising the GTM strategy for an early-stage start-up platform business and B2B SaaS in Switzerland.

Fractional CMO
Sep ‘22 -
Self employed

Supporting small, owner-run businesses and start-ups with marketing and brand strategy and digital marketing execution, primarily in the hospitality, lifestyle, and outdoor industries. Advising how digital, technology and AI and can be leveraged to drive profitable growth and simplify business operations. Providing consultancy and transformative insights that add value to client organisations via expert networks.

Chief Marketing Officer
Oct ‘16 - Jun ‘22
The Travel Corporation

Leading the global marketing function, defining the brand vision and setting the global marketing strategy for the premium and luxury guided tour brands within the Travel Corporation portfolio.

Global Marketing Director
Feb ‘13 - Sep ‘16
Expedia Group

Leading the strategy and planning of partner communications, partner marketing and trade marketing for the lodging B2B business.

Senior Global Marketing Manager
Aug ‘11 - Jan ‘13
Expedia Group

Driving the strategic, tactical and creative development of the global B2B marketing program.

Marketing Consultant
Nov ‘10 - Jan ‘12
Self employed

Providing project based support in digital marketing, social media and PR, primarily in the sport, leisure and hospitality industries.

Product Marketing Manager
Nov ‘07 - Nov ‘10
Barclays

Setting the marketing strategy and driving the commercial performance of Home and Travel Insurance products. Managing the full marketing mix of product, price, promotion and distribution.

Senior Marketing Manager
Aug ‘06 - Nov ‘07
Barclays

Leading the planning and implementation of marketing communications plans for Barclaycard consumer loan products. Managing integrated marketing campaigns, above and below the line, to drive customer acquisition, loyalty and retention.

Business Development Manager
Jul ‘05 - Aug ‘06
HomeServe

Developing new business opportunities and implementing new affinity marketing partnerships with companies in the Retail sector. Managing new product development and test marketing of all new initiatives.

Product Development Manager
Jul ‘04 - Jul ‘05
HomeServe

Creating new domestic emergency products for affinity marketing campaigns with partners in the Utilities sector. Leading the planning, creative development and execution of all test marketing campaigns for new products.

Marketing Campaign Manager
Sep ‘03 - Jul ‘04
HomeServe UK

Managing direct mail campaigns for affinity-branded domestic insurance products. Working with Utility companies throughout the UK.

Marketing Executive
Sep ‘01 - Sep ‘02
Eversheds Sutherland

Planning and delivering internal and external communications on a regional and a firm-wide basis.

Marketing Coordinator
Sep ‘00 - Sep ‘01
Eversheds Sutherland

Supporting regional external B2B communications.

Languages
English - Native
French - Work Proficiency
Education & Training
Marketing Week
‘22 - ‘22
Mini MBA
Marketing
Aston University
‘02 - ‘03
Master of Science
Marketing Management
CIM | The Chartered Institute of Marketing
‘00 - ‘02
Postgraduate Diploma
Marketing
Nottingham Trent University
‘96 - ‘00
Bachelor of Science
Physiology & Pharmacology
Geneva, Switzerland