Joanna Duncan



Joanna Duncan

CMO | Strategy | Branding | Digital | CRM | Global | Tech | Content | Leadership |

Current Location

Geneva, Switzerland

Joanna is available for work

I lead marketing teams through transformational times to achieve business growth. I've held global roles for the last 12 years, overseeing brand, campaign, content, creative, web and digital teams. I have a broad marketing background formed in different industries and a mixture of B2C and B2B roles.

  • Brands Joanna has worked with
    • The Travel Corporation
    • Expedia Group
    • Freelance
    • Barclays
    • HomeServe
    • Eversheds Sutherland
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Hourly Consulting
  • Freelance Assignments
  • Permanent Positions

Chief Marketing Officer - Insight Vacations & Luxury Gold

The Travel Corporation

Oct 2016 - Jun 2022

Leading the global marketing function, defining the brand vision and setting the global marketing strategy for the premium and luxury guided holiday brands within the Travel Corporation portfolio.

Director, Global Partner Marketing

Expedia Group

Feb 2013 - Sep 2016

Leading the strategy and planning of partner communications, partner marketing and trade marketing for the lodging B2B business.

Senior Global Marketing Manager

Expedia Group

Aug 2011 - Jan 2013

Driving the strategic, tactical and creative development of the global B2B marketing program.

Marketing Consultant


Nov 2010 - Jan 2014

Providing project based support in digital marketing, social media and PR, primarily in the sport, leisure and hospitality industries.

Product Marketing Manager


Nov 2007 - Nov 2010

Setting the marketing strategy and driving the commercial performance of Home and Travel Insurance products. Managing the full marketing mix of product, price, promotion and distribution.

  • Brand Management


  • International Marketing


  • Brand Development


  • Customer Marketing


  • Budget Management


  • Marketing Strategy


  • Digital Marketing


  • B2C Marketing





Work Proficiency

Marketing Week

Mini MBA


2022 to 2022

Aston University

Master of Science

Marketing Management

2002 to 2003

CIM | The Chartered Institute of Marketing

Postgraduate Diploma


2000 to 2002

Nottingham Trent University

Bachelor of Science

Physiology & Pharmacology

1996 to 2000

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