Raphael Alvarez

Accelerated retail expansion, driving transformation and growth of the 173 years prestigious Swedish brand in North & South America by finding new business opportunities and new partners to open Hastens mono brand stores across the region • Mentored an outbound sales team of six that achieves an average attainment of 180% to quota and was responsible for closing negotiations for 15 new stores in the region • Restructured pitch process methodology, resulting in a a 30% increase in average deal size • Developed contracts & P&L/Investment projections for each new projects and implemented Business Action Plans & Training programs with existing & new partners • Maximized lead generation & pipeline through Sales Navigator, Octopus, Hubspot & Salesforce - Certified Expert Consultant by Richard Bandler's NLP, Satisfaction Cycle by Joe Riggio & Gap Selling Coach by Keenan.

Turnaround & Restructuring of the 225 years prestigious Swiss watch brand in North America & Caribbean. • Optimized regional P&L / Boosted revenue by +55%, concentrating on Key Strategic Partners and closing underperforming doors (from 39 POS to 26 POS) - Sell Out: Increased Productivity by POS by +114% with high control of inventories vs LY • A&P: Control of Marketing Budget and Activation of VIP Collectors Events • Delivered strong Training and Incentive Program with Trade Marketing activities to improve the support and commitment of POS (Visits, Incentives, Ambassador Programs, Product/Story telling) • Activated Business Action Plans & Events that helped improve our network performance (Exhibits, Roadshows, Master Class Events and VIP dinners): Focus on Sell Out and ROI

Directed the international relaunch of the 250 years ultra niche/high-end Danish brand in Europe & Americas. • Directly negotiated the opening of new retailers/partners, creating key strategic partnerships. • Successful opening of 10 new partners with Key players in Americas and Europe • Promoting the Brand among Collectors and Retailers through VIP events and Trade Shows across Americas and Europe

Regained market share in the market by shifting from Wholesale to Retail. Directed business plans and strategies for sales, marketing and distribution operations throughout USA and Canada. Optimized profitability of our Retail Network expansion by locating, negotiating, and opening new 16 Retail Boutiques and increased productivity in Wholesale with 80 points of sale with responsibility for 45 employees and a sales turnover of $70M. Trained and managed sales force in attainment of company Kpis. Hold P&L accountability for brand's North American operations and oversee sales, marketing and financial reporting. Reported directly to the Global CEO of the Brand. • Expanded retail network from 2 to 16 boutiques, grew personnel from 12 to 45 and delivered revenue growth from $40 million to $70 million in five years - Completed re-assessment of the wholesale network by closing 25% of the distribution in order to obtain more qualitative and hyper-selective wholesale network (reduction from 115 POS to 80 POS) / Grew mix distribution of retail vs. wholesale from 10% to 40%, and doubled retail average price in five years • Coordinated the launch of the first US e-commerce boutique in 2015, an international pilot project for the brand • Played integral role in successful planning and execution of events and PR activities, including VIP / Watch Collectors events (average of 30 events per year)

Directed all brand sales and marketing activities in Spain, Portugal, Andorra and Gibraltar, encompassing 32 POS, leading a team of 5 people, Direct report to the CEO and in charge of regional P&L performance - Consolidated wholesale network with top independent jewelers, creating hyper-selective distribution - Increased turnover from €3,5M to €15M in seven years - Opened one of the first boutiques worldwide in Madrid, changing the business model from wholesale to retail

Directed the brand relaunch in the Spanish market -Managed sales and marketing functions throughout Spain, Andorra and Gibraltar. Managed six-member team responsible for a turnover of €2 M within different distribution networks (corners in department stores, jewelers, specialists, duty free, corporate gifts, export). six-member team responsible for a turnover of €2 Millions within different distribution networks (corners in department stores, jewelers, specialists, duty free, corporate gifts, export)

Led marketing/communication strategy for Spain. Held responsibility for planning and media budget, media agency coordination, buying and sales forecasts, sales promotions, training, basic assortment policy, and coordination of international product launch. Managed brand's multi-product division. Followed up distribution development for the launch of the brand in Spain (from zero to 80 accounts)