Natacha Simões

Working with global beauty and fashion brands to design high-impact visual merchandising strategies, fixture systems, and branded environments that elevate consumer engagement across retail. -----The INKEY List----- - Own the end-to-end development of 2D and 3D visual merchandising assets across key global markets including US, Canada, Mexico, EMEA, and the Middle East. - Design and render full fixture solutions including FSDUs, gondolas, mid gondolas, endcaps, and linear bays for retailers such as Ulta (1,400+ US stores), Sephora, Douglas, SpaceNK and Boots. - Create print-ready artwork for in-store graphics, shelf strips, headers, and POS materials, adhering strictly to brand guidelines and retailer specifications. - Partner with creative, marketing, and senior leadership to ensure all retail design work reinforces brand strategy and delivers cohesive cross-market storytelling. - Manage multiple high-speed projects simultaneously, maintaining consistency and precision under tight deadlines. - Played a pivotal role in bringing The INKEY List’s rebrand to life in-store, enhancing consumer impact through refreshed storytelling and elevated fixture design. -----OMNES----- - Spearheaded the brand’s transition from e-commerce to physical retail, leading visual merchandising for the launch of three standalone stores in 2024. - Developed store layout concepts, and storytelling elements to reflect OMNES’ eco-conscious identity and contemporary aesthetic. - Delivered end-to-end VM execution,, zoning strategies, and seasonal campaign rollouts. - Worked closely with the OMNES brand team to ensure every in-store element aligned with sustainability values and customer experience goals.

• Implemented visual merchandising strategies across the two highest turnover stores in the UK, each generating over £90M, ensuring brand consistency. • Led cross-functional collaboration with store managers and teams to optimize product placement and new launch displays, driving a 10% sales increase at New Bond Street in 2023. • Managed the execution of high-profile events and projects, including LV x YK installation at Harrods (27 windows, 4 concessions, 2 Pop-ins), • Spearheaded the 345 sqm expansion of Men's Superbrands, boosting Harrods' performance by 12% and contributing to 34% of overall sales, securing the #2 ranking in EMEA. • Managed and upskilled a team of 6 junior VMs and trained 25+ senior managers, resulting in a 70% improvement in merchandising standards at the New Bond Street store within 6 months.

• Coordinated the opening of a new 422 sqm concession at Harrods and managed the setup of pop-ups, pop-ins, and in-store events, significantly enhancing customer engagement and brand visibility. • Achieved a 19% increase in Men's Shoe sales, driving the category to the #1 position in EMEA through trend analysis and innovative visual merchandising techniques. • Executed biweekly category rotations across 10 categories and compiled monthly visual merchandising reports for the Central VM Team, ensuring brand consistency and effective communication. • Enhanced merchandising standards through regular coaching and feedback, maintaining a premium and consistent execution across all channels.

• Managed delivery operations, including the unpacking and labeling of high-value items, ensuring meticulous handling of luxury goods, including jewelry. • Participated in stock takes and monthly inventories, maintaining accurate records and identifying discrepancies, crucial for inventory management of high-value categories. • Collaborated with merchandising teams to ensure optimal stock levels for high-demand items, including jewelry, during key promotional periods.

Volunteered at the exhibition at Camden Arts Center - Moyra Davey, "life without sheets of paper to be scribbled on is masterpiece" - Philli Lai, "Besides"

- Assisted Mark McClure on a project for the Queen Elizabeth Park in Stratford.

- Managed a team of 6 stock controllers, organizing rotas and daily planners, ensuring efficient store replenishment and timely response to client requests. - Spearheaded investigation and resolution of stock discrepancies, playing a crucial role in maintaining inventory accuracy and operational efficiency. - Facilitated comprehensive team training, enhancing team competency and performance in inventory management and client service. - Demonstrated expertise in the RFID system, leveraging technology for improved stock tracking and management.