Creative, Strategic, Connector - Communication, image strategy & management in the fashion industry. - Expert in commercial negotiation, creative pitching, and building media relationships, delivering exceptional results. Proven track record in endorsement projects and image consultancy for high-profile clients.
As an Image Strategist & Commercial Agent at Viva Model Management, I manage the image of personalities and connect them with brands and creatives for various projects. Lead strategic image and communication initiatives, designing impactful campaigns and endorsements. Commercial negotiation, creative pitching and project management Forge relationships with media and press partners to ensure alignment with talent's image and brand's narrative. Scouting of new talents in the art and entertainment industries for tailor-made collaborations Clients: Loewe (campaigns), Dior (3 new spokespersons signed and multiple beauty and fashion projects), Mango (campaigns, capsule collections, digital activations with multiple Talents), AMI (campaign, shows), Jacquemus (campaign), Miu Miu, Balenciaga, Prada, Fendi, Celine, Boucheron, Cartier...
Endorsement projects, campaigns and spokespersons contracts implying strong sense of contract law, negotiation skills and knowledge of media landscape. Partner with communication&PR brand’s teams to localize strategies, and tailoring them to specific markets and audiences Elaboration of image strategy optimized for fashion scene and commercial prospective Clients: L’Oréal (2 spokesperson contracts), Mango (7 campaigns signed within one year), Chanel, Saint Laurent, Dior, Roger Vivier, Hermès...
Casting models and talents for shows and commercial projects: Chloe & See by Chloe, Loewe , Emanuel Ungaro, Carven, Stylebop...
Promote Brazilian fashion, photography and lifestyle through collaborations with Brazilian fashion, art and cultural scenes