6+ Years of Industry Experience
• Strategic Marketing Planning: Develop and execute comprehensive marketing strategies that align with business goals and customer needs. • Team Leadership and Development: Lead and mentor marketing teams, providing guidance on campaign execution, performance analysis, and continuous learning opportunities. • Budget Management: Oversee marketing budgets, ensuring efficient allocation of resources to maximize ROI while maintaining cost-effectiveness. • Campaign Optimization and Management: Lead the design, execution, and optimization of marketing campaigns across multiple channels (email, paid search, social, content, etc.). • Brand Positioning and Growth: Develop brand positioning strategies that resonate with target audiences and contribute to long-term brand growth. • Digital Marketing Mastery: Drive digital marketing strategies, including SEO, SEM, content marketing, social media, and paid campaigns, to improve online presence and customer acquisition. • Cross-Functional Collaboration: Collaborate closely with sales, product, and design teams to ensure cohesive marketing strategies that enhance customer acquisition and retention. • Market and Competitor Analysis: Conduct detailed market research and competitor analysis to stay ahead of trends and identify opportunities for growth. • Customer Journey Optimization: Create and implement strategies to optimize the customer journey, from awareness through to post-purchase engagement. • Data-Driven Reporting & Analytics: Measure the success of marketing campaigns using analytics platforms, and adjust strategies based on data insights. Distinctive Achievements: • Led a cross-functional team to launch a multi-channel marketing campaign that resulted in a 40% increase in customer acquisition and a 25% boost in revenue year-over-year. • Developed and executed a brand awareness strategy that increased brand recognition by 30% within 12 months through strategic partnerships and PR initiatives. • Optimized paid social campaigns that resulted in a 35% reduction in CPC and a 20% increase in conversions. • Led the SEO and content marketing strategy, driving a 50% increase in organic traffic and a 15% improvement in user engagement metrics. • Optimized marketing spends, leading to a 20% increase in ROI through more efficient use of digital advertising channels, resulting in an additional £250K in annual revenue.
• Data-Driven Decision Making: Analyze key metrics such as ROI, customer acquisition costs, lifetime value, and conversion rates to inform strategies and optimize marketing efforts. • SEO & SEM Optimization: Lead SEO and SEM initiatives to increase organic traffic and paid ad performance, utilizing tools like Google Analytics, Google Ads, and SEMrush. • Content Strategy & Execution: Develop and execute content marketing strategies, including blog posts, landing pages, whitepapers, case studies, and social media content. • Social Media Management: Oversee and grow social media channels (LinkedIn, Facebook, Instagram, Twitter) to engage with target audiences and increase brand visibility. • Email Marketing: Manage email marketing campaigns, from segmentation and list building to testing, optimizing, and analyzing performance. • Lead Generation & Nurturing: Develop and implement strategies for lead generation, conversion optimization, and nurturing prospects through the marketing funnel. • Collaborative Teamwork: Collaborate with cross-functional teams, including sales, creative, and product teams, to execute marketing initiatives and align on business goals. • Customer Insights & Market Research: Conduct market research, competitor analysis, and customer surveys to gather actionable insights that influence marketing strategies. Distinctive Achievements: • Led a campaign that resulted in a 30% increase in conversion rates by optimizing landing page design and A/B testing CTAs. • Reduced marketing spend by 15% while maintaining a 10% increase in leads through more efficient targeting and resource allocation. • Increased brand engagement on social media by 50% through targeted content creation and community management. • Coordinated with the sales and product teams to develop integrated marketing strategies, resulting in a 35% increase in inbound leads. • Developed customer retention strategies through targeted digital campaigns, achieving a 10% increase in repeat customer sales.
• Campaign Management: Developed and executed digital marketing campaigns across various platforms, including social media, YouTube, Facebook Meta etc. Monitored and analyzed campaign performance, making data-driven adjustments for optimal results. • Content Creation: Created engaging and relevant content for digital channels, including social media posts and videos. Ensure content aligns with the company's brand and messaging. • Social Media Management: Managed to grow company's social media presence on platforms such as Facebook, Twitter, LinkedIn, and Instagram. Engage with followers, respond to comments, and build a community around our brand on daily basis. • Designing: Created a creative logo and a story behind it for the brand, made engaging and attractive posts & stories on photoshop also self-edited videos & IGTV on filmora for social media. Website management was a plus which included product uploading and removing as per quantity. • Brands Management: For brands on board, met every demand of the brands for social media ads and website.
• Designing Displays: Created eye-catching product displays to attract customers. • Inventory Management: Ensured products are in stock and well-organized. • Market Research: Analyzed customer preferences and market trends to inform data driven decisions. • Customer Engagement: Enhanced the shopping experience through visual appeal. • Visual Communication: Used signage and labels effectively.