Terri Lynam
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Visionary Senior Executive with over 20 years of strategic, commercial, and marketing communication leadership experience, including 18 years across marketing communications and events within various industries and countries. Strong track record of maximising value through strategic partnerships and engagement programmes and driving revenue across complex multi-channel commercial environments. Ability to draw on deep understanding of customer behaviours and story-telling to develop highly effective marketing communications campaigns to increase awareness and relevance. Also brings a breadth of experience across business operations, and a focus on building high-performing organisational cultures and teams.
- Brands Terri has worked with
- World Gymnastics Championships 2022
- Birmingham 2022 Commonwealth Games
- Rugby League World Cup 2021
- Fim International Speedway (Img)
- Japan Rugby World Cup 2019
- Uefa Euro 2020
- Cricket World Cup 2019
- 2018 Commonwealth Games
- Uefa Champions League Final
- 2015 Rugby World Cup
- 2014 Commonwealth Games
- Tfl
- Tfl & Olympic Delivery Authority
- Uk Central Government, Federal and State Government In Australia
- Terri's past titles
- Creative Director
- Advisory
- Consumer Marketing Director
- Marketing Director
- Communications Consultant
- Marketing Communications Consultant
- Marketing Manager
- Head Of Marketing Communications
- Project Director
- Head Of Marketing Operations
- Head Of Marketing Operations
- Head Of Marketing Communications
- Head Of Marketing Operations
Open to relocation
Open to Full time or Part time work
- Freelance Assignments
- Hourly Consulting
CREATIVE DIRECTOR
World Gymnastics Championships 2022
Nov 2021 - Now
– Leading delivery of creative vision and seamless fan experience for opening and closing ceremonies, sports presentation, Fan Zone, and links to Liverpool's River of Light Festival, creating immersiv...
READINESS ADVISOR
Birmingham 2022 Commonwealth Games
Oct 2021 - Now
– Established best-in-class readiness programme and team for 'Get Set for the Games' communications campaign, consulting on digital products and website content, and influencing communications strateg...
CUSTOMER & MARKETING DIRECTOR
Rugby League World Cup 2021
Sep 2019 - Sep 2021
– Defined marketing and customer strategy forthe Rugby League World Cup event reporting directly to CEO and board, accountable for brand development, ticketing revenue, hospitality, merchandise, commu...
MARKETING DIRECTOR
Fim International Speedway (Img)
Jul 2019 - Sep 2019
– Created go-to-market strategy for speedway events in four countries, managing social content creation and delivery, driving ticket and hospitality sales, and managing media operations. Worked with c...
COMMUNICATIONS CONSULTANT
Japan Rugby World Cup 2019
May 2019 - Jul 2019
– Trusted advisor to senior executive leadership, ensuring readiness of communication and transport team, and responsible for devising resilient mitigation strategies to resolve all operational, messa...
Marketing Plan Creation
(Advanced)
Creative Branding
(Advanced)
Customer Experience
(Advanced)
Brand Activation
(Intermediate)
Brand Advertising
(Advanced)
Awareness Raising
(Advanced)
Japanese
Basic
English
Fluent
Not specified.
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