Dweet
Dweet

Bruno Pfalzgraf

Interim Executive Management
About

I am a seasoned retail and fashion executive with a successful career spanning over three decades. My journey has taken me through leadership roles at renowned companies across Europe and the US, including Levi Strauss, VF Corp., Façonnable, Cameleon, and Bellerose. Throughout my career, I've been instrumental in driving strategic, operational, and organizational transformations, consistently delivering solid results in terms of growth, profitability, and customer satisfaction. As the Managing Director of BPF Consulting, my mission is to provide invaluable support to companies and profit centers undergoing repositioning or redevelopment phases. My core competencies encompass a wide spectrum, including organizational optimization, efficient operations, brand development, strategic buying, retail excellence, impactful marketing, dynamic sales strategies, adept people management, precise financial planning, and successful change management. Most recently, I've guided the Imprevu and Woody brands toward their next phase of growth. Beyond my extensive experience in the retail and fashion sector, I've embarked on an exciting new chapter as the Co-founder and COO of Metaxio. This pioneering global coaching firm specializes in elevating the skills and competencies of individuals, teams, and organizations. Our journey with Metaxio has already witnessed remarkable successes in nurturing talent and guiding organizations through transformative journeys. My passion lies in creating exceptional value for consumers, clients, and stakeholders. I thrive on utilizing my profound expertise in wholesale, retail, and fashion to foster innovation and excellence. However, my drive extends beyond business; I'm equally motivated by the opportunity to empower individuals to unleash their full potential. This duality of purpose propels me forward, inspiring excellence in every endeavor. Let's connect and explore opportunities to collaborate, innovate, and drive meaningful change together.

Previous Brands
METAXIO
Teddy Smith
Famous Clothes SA (Cameleon)
Bellerose
Façonnable
BPF Consulting
Levi Strauss Europe - Levi Strauss & Co.
Levi Strauss Europe
VF Corporation
Rica Lewis
K'Way Sportswear
Work Experience
Co-founder & Chief Operating Officer
Nov ‘22 - Now
METAXIO

Metaxio is a global coaching firm that specializes in developing the skills and competencies of individuals, teams, and organizations. It works exclusively with certified Master Coaches to ensure the highest quality results. Its programs are tailored to meet the unique needs of each client. Its areas of expertise include navigating new working and management methods, promoting employee commitment and well-being, mastering digital and technological transformations, and facilitating the transition to more sustainable practices.

Mission Directeur Textile et Stratégie
Jun ‘21 - Dec ‘21
Teddy Smith

Deputy to the President, structuring the organisation, reinforcing the management team, deepening the strategies, operational management

CEO
Aug ‘16 - Apr ‘20
Famous Clothes SA (Cameleon)

Managing Cameleon business (Retail outlets) – 25M€+ business – 2 department stores (Belgium) covering 10,000 m2 selling space – Men, Women, children (apparel, footwear, accessories) and home decoration branded business – managing 120 people. Reporting directly to the Board.

Sales, Retail & Marketing Director
Oct ‘13 - Jun ‘15
Bellerose

Managing overall Bellerose Wholesale & Retail Business + Marketing (Women, Men & Children Wear) 18 shops (Belgium, The Netherlands, France, Spain), e-commerce, 600 Wholesale Accounts

Wholesale & Licensing Director, Retail Interim Director
Dec ‘11 - May ‘13
Façonnable

Heading Sales for Europe, Middle East & Africa, Asia and South America.

Managing Director Façonnable Tailored Denim
Aug ‘10 - Dec ‘11
Façonnable

Launching a new sub-brand catering for a younger and more casual consumer

Interim Executive Management
Oct ‘08 - Now
BPF Consulting

Expertise in overseeing and supporting the transformation and revitalization of companies or profit centers. Most recently, I have guided the Imprevu and Woody brands towards their next growth phase.

Vice President Dockers® Brand
Apr ‘05 - May ‘08
Levi Strauss Europe - Levi Strauss & Co.

Running the Brand (Strategy, Product, Marketing & Sales)

Vice President Levi Strauss Signature® Brand
Oct ‘02 - May ‘08
Levi Strauss Europe

Launching and running the Brand (Strategy, Product, Marketing)

VF Factory Outlets Director
Jul ‘00 - Sep ‘02
VF Corporation

Running 19 Retail stores in Europe

Brand Director
Sep ‘97 - Sep ‘02
VF Corporation

Launching or running 3 brands (Strategy, Product, Marketing)

Sales Director
Sep ‘92 - Aug ‘97
VF Corporation

Heading Wholesale Sales for 2 brands in France

Sales Manager
May ‘90 - Aug ‘92
Rica Lewis

Heading Wholesale Sales for France

Sales Manager Belgium
Dec ‘86 - Apr ‘90
K'Way Sportswear

Heading Wholesale & Retail Sales (3 shops)

Languages
Dutch - Basic
English - Fluent
French - Native
Italian - Basic
Spanish - Basic
Education & Training
EM Strasbourg Business School
‘82 - ‘86
Commercial Engineer - Equivalent MBA
71360 Saint-Léger-du-Bois, France