I am a seasoned retail and fashion executive with a successful career spanning over three decades. My journey has taken me through leadership roles at renowned companies across Europe and the US, including Levi Strauss, VF Corp., Façonnable, Cameleon, and Bellerose. Throughout my career, I've been instrumental in driving strategic, operational, and organizational transformations, consistently delivering solid results in terms of growth, profitability, and customer satisfaction. As the Managing Director of BPF Consulting, my mission is to provide invaluable support to companies and profit centers undergoing repositioning or redevelopment phases. My core competencies encompass a wide spectrum, including organizational optimization, efficient operations, brand development, strategic buying, retail excellence, impactful marketing, dynamic sales strategies, adept people management, precise financial planning, and successful change management. Most recently, I've guided the Imprevu and Woody brands toward their next phase of growth. Beyond my extensive experience in the retail and fashion sector, I've embarked on an exciting new chapter as the Co-founder and COO of Metaxio. This pioneering global coaching firm specializes in elevating the skills and competencies of individuals, teams, and organizations. Our journey with Metaxio has already witnessed remarkable successes in nurturing talent and guiding organizations through transformative journeys. My passion lies in creating exceptional value for consumers, clients, and stakeholders. I thrive on utilizing my profound expertise in wholesale, retail, and fashion to foster innovation and excellence. However, my drive extends beyond business; I'm equally motivated by the opportunity to empower individuals to unleash their full potential. This duality of purpose propels me forward, inspiring excellence in every endeavor. Let's connect and explore opportunities to collaborate, innovate, and drive meaningful change together.
Metaxio is a global coaching firm that specializes in developing the skills and competencies of individuals, teams, and organizations. It works exclusively with certified Master Coaches to ensure the highest quality results. Its programs are tailored to meet the unique needs of each client. Its areas of expertise include navigating new working and management methods, promoting employee commitment and well-being, mastering digital and technological transformations, and facilitating the transition to more sustainable practices.
Deputy to the President, structuring the organisation, reinforcing the management team, deepening the strategies, operational management
Managing Cameleon business (Retail outlets) – 25M€+ business – 2 department stores (Belgium) covering 10,000 m2 selling space – Men, Women, children (apparel, footwear, accessories) and home decoration branded business – managing 120 people. Reporting directly to the Board.
Managing overall Bellerose Wholesale & Retail Business + Marketing (Women, Men & Children Wear) 18 shops (Belgium, The Netherlands, France, Spain), e-commerce, 600 Wholesale Accounts
Heading Sales for Europe, Middle East & Africa, Asia and South America.
Launching a new sub-brand catering for a younger and more casual consumer
Expertise in overseeing and supporting the transformation and revitalization of companies or profit centers. Most recently, I have guided the Imprevu and Woody brands towards their next growth phase.
Running the Brand (Strategy, Product, Marketing & Sales)
Launching and running the Brand (Strategy, Product, Marketing)
Running 19 Retail stores in Europe
Launching or running 3 brands (Strategy, Product, Marketing)
Heading Wholesale Sales for 2 brands in France
Heading Wholesale Sales for France
Heading Wholesale & Retail Sales (3 shops)