I am a seasoned director with a wealth of knowledge in merchandising, buying and e-commerce. A results-driven leader, comfortable in fast-paced and dynamic environments. I excel at developing innovative strategies and building high-performing teams to both deliver and exceed expectations. I am a stabilising and motivating influence in a constantly evolving business, able to assume additional responsibilities and manage new departments with ease.
Project Manager supporting a wonderful growing brand, working closely with the founder to drive business growth. Key achievements include outsourcing fulfilment, establishing product development, restructuring the team, and implementing e-commerce best practices to optimise performance and ensure sustainable, profitable growth
I was instrumental in driving significant, profitable growth at Browns through close collaboraton with Farfetch. Leading on creation, presentation, approval negotiations and successful implementation of straegies including, Board Level, Seasonal, Annual and 3 year, with P&L ownership. Sucessfully launched key onmichannel categories including Beauty, Kids and Fine Jewellery. Positive and inclusive leader driving team development, motivation, performance and retention.
Developed extensive merchandising and management skills within a fast paced, rapidly growing and changing, luxury business. Worked for both Net-a-Porter and Mr Porter managing seasonal OTBs in excess of £100m, up to triple digit departmental revenue growths and full price sell thru improvements up to 10pp. Managed teams of 11 Merchandisers plus their assistants, with up to 7 direct reports.