I am a seasoned director with a wealth of knowledge in merchandising, buying and e-commerce. A results-driven leader, comfortable in fast-paced and dynamic environments. I excel at developing innovative strategies and building high-performing teams to both deliver and exceed expectations. I am a stabilising and motivating influence in a constantly evolving business, able to assume additional responsibilities and manage new departments with ease.
Lead the commercial and operational strategy for a fast-growing, successful brand, working closely with the founder to drive business growth. Key achievements include outsourcing fulfilment, establishing product development, restructuring the team, and implementing e-commerce best practices to optimise performance and ensure sustainable, profitable growth.
I was instrumental in driving significant, profitable growth at Browns through close collaboraton with Farfetch. Leading on creation, presentation approval negotiations and successful implementation of all exec reviews including: P&L, Board, Strategy. Seasonal, Annual and 3 year. Sucessfully launched key onmichannel categories including Beauty, Kids and Fine Jewellery. Positive and inclusive leader driving team development, motivation, performance and retention.
Developed extensive merchandising and management skills within a fast paced, rapidly growing and changing, luxury business. Worked for both Net-a-Porter and Mr Porter managing seasonal OTBs in excess of £100m, up to triple digit departmental revenue growths and full price sell thru improvements up to 10pp. Managed teams of 11 Merchandisers plus their assistants, with up to 7 direct reports.