Irina Muravieva



Irina Muravieva

Retail Director | Fashion and Luxury | Web 3 enthusiast

Current Location

London, UK

Irina is available for work

Commercially focused self-driven senior professional with good analytical skills focused on creating cohesive brand experience, customer journey and extensive experience with top companies within luxury goods industry. Strong leader who succeeds by working collaboratively across multiple functions and stakeholders within a business and developing exemplary talent.

Currently partnering with small consumer businesses focusing on developing customer journey related strategies. Previously Retail Director – Europe at Theory responsible for team development, full P&L, HR, and buying management. Previously Harrods GM responsible for Accessories and Jewellery division and management of budgets and HR strategy and execution

My other specific interest is how web3 and NFTs could enhance client experience and community for consumer brands. To that end I have completed blockchain specialization with INSEAD, Naz Academy “How brands should enter metaverse and NFT space” and currently involved with NFT start-ups in the UK and US

  • Brands Irina has worked with
    • Theory
    • Harrods Full-Time
    • Alberta Ferretti Full-Time
  • Irina's past titles
    • Independent Business Consultant
    • Retail Director
    • General Sales Manager
    • Flagship Assistant Manager
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Freelance Assignments
  • Permanent Positions
  • Hourly Consulting

Independent Consultant

Self employed

Dec 2017 - Present

Consulting for independent retailers and consumer companies focusing on planning and implementation of product and customer experience strategies, processes, and operations including:
Setting up all ...

Retail Director, Europe



I was accountable for all trading aspects of the brand’s directly operated points of sale across Europe, including two flagship stores in London and Paris

General Sales Manager

Harrods Full-Time


Managed brand, retail and people operations and strategy across a number of departments in Womenswear, moving to manage Accessories division in 2014

Assistant Flagship Store Manager

Alberta Ferretti Full-Time


Acting Store Manager 2007. Set clienteling and sales targets and objectives for the team, and monitored both closely to drive the store performance. Closely worked with with Press Office on developing...

Louise Powell

General Sales Manager, Harrods Full-Time

Worked in the same group

Irina is a diligent, highly organised leader. Her operational abilities are outstanding. Adapting her skill set to suit a steady or fast paced environment, Irina has the ability to drive complex projects. During her retail career at Harrods, she was able to oversee and manage these with careful planning, attention to detail and endless focus. Irina was able to build relationships with vendors and strategically negotiate business costs to benefit the needs of her division. Trustworthy and reliable, I would recommend Irina to deliver results and exceed expectations.

Satya Cavaye

HR Director, Theory

Worked in the same group

Given her wealth of experience in Luxury Retail, coupled with high energy and strong commitment in everything she does, I strongly recommend Irina to anyone looking for developing their business in a professional yet friendly manner. Curious by nature and always eager to learn new things (most recently anything around NFTs!), she is a delight to work with!

  • Luxury Goods


  • Retail


  • Fashion


  • P&L Management


  • Business Analysis


  • Budgeting


  • Customer Experience


  • Digital Marketing








Blockchain Specialisation

2022 to 2022



Business Analytics

2020 to 2020



Marketing Analyitics

2020 to 2020



Digital Marketing

2017 to 2017




1996 to 2021

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