Irina Muravieva
Self-driven, resilient, and dynamic business leader with good analytical skills focused on creating cohesive brand and client experience using innovative solutions. Strong operational and commercial background with top companies within luxury goods, fashion and lifestyle industry. Proven track record of success in team leadership, setting up and running operations and processes, strategy, financial management, and market analysis. Balanced mix of strategic thinking and hands on execution focused on operations, financial management and sales. Adept to working across all levels of organisations up to C level. Previous experience included Retail Director – Europe at Theory accountable for region’s sales, EBITDA, client development, cross functional team training and development, full P&L, HR, and buying budgets management, and Harrods General Sales Manager responsible for Accessories and Jewellery division and management of operations, retail experience, new stores openings, budgeting and people development strategy and execution. Currently focusing on setting up and developing operations and product for a tech startup, and business consulting activities. Looking to join a company with opportunity to build and grow a team, help create brand experiences and provide operational and commercial leadership.
At Nichie, we revolutionise how service-focused industries recruit and train talent at scale. Our platform addresses the challenges of high employee turnover and limited qualified applicant pools while empowering candidates to reach their full potential.
Teaching Business innovation course consisting of series of workshops, interactive learning presentations and lectures covering business strategy, innovation, ideation, implementation and launch of a business.
Creating and teaching in person Business innovation courses focusing on the future of fashion business.
Consulting for independent retailers and consumer companies focusing on planning and implementation of product and client experience strategies, processes, and operations. Helping to eliminate ambiguity for businesses by creating specific development plans, adapting best operational and governance practices, and setting relevant KPIs and metrics to support reporting to increase business growth and sales. Supporting government and corporate led adult upskilling programmes focusing on digital marketing, marketing, and business analytics, and UX fundamentals.
Full accountability for multimillion-pound P&L, budgeting, and bottom-line contribution Provided leadership to the cross functional team of store managers, operations manager, data analyst, head of VM, and buyers. Collaborated with Executive team (board level) in New York HQ on rolling out initiatives for Europe. Oversaw creating and implementation of all operational and customer focused KPI reporting and processes and roll out of best practice within the region. Reviewed and amended buying budgets distribution and product package for Europe to align with European market. Partnered with European Head of IT to define operational structure for e-commerce launch
Managed brand, retail and people operations and strategy across a number of departments in Womenswear, moving to manage Accessories division in 2014 Formulated and delivered the retail strategy for the business unit focusing on increasing top line sales, operational capability, and bottom-line profit Partnered with CRM, and marketing on developing strategies for sales growth Close work with merchandising and buying team to ensure relevant budget distribution and comprehensive stock package for each brand Partnered with external stakeholders on in store projects and promotions Led renovation and opening of new boutiques in store Was accountable for all lines of the P&L and sales and budgets forecasting Was accountable for all facets of resource management
Given her wealth of experience in Luxury Retail, coupled with high energy and strong commitment in everything she does, I strongly recommend Irina to anyone looking for developing their business in a professional yet friendly manner. Curious by nature and always eager to learn new things (most recently anything around NFTs!), she is a delight to work with!
Irina is a diligent, highly organised leader. Her operational abilities are outstanding. Adapting her skill set to suit a steady or fast paced environment, Irina has the ability to drive complex projects. During her retail career at Harrods, she was able to oversee and manage these with careful planning, attention to detail and endless focus. Irina was able to build relationships with vendors and strategically negotiate business costs to benefit the needs of her division. Trustworthy and reliable, I would recommend Irina to deliver results and exceed expectations.