Irina Muravieva
-
London, UK
Irina is available for work
Commercially focused self-driven senior professional with good analytical skills focused on creating cohesive brand experience, customer journey and extensive experience with top companies within luxury goods industry. Strong leader who succeeds by working collaboratively across multiple functions and stakeholders within a business and developing exemplary talent.
Currently partnering with small consumer businesses focusing on developing customer journey related strategies. Previously Retail Director – Europe at Theory responsible for team development, full P&L, HR, and buying management. Previously Harrods GM responsible for Accessories and Jewellery division and management of budgets and HR strategy and execution
My other specific interest is how web3 and NFTs could enhance client experience and community for consumer brands. To that end I have completed blockchain specialization with INSEAD, Naz Academy “How brands should enter metaverse and NFT space” and currently involved with NFT start-ups in the UK and US
- Brands Irina has worked with
- Theory
- Harrods Full-Time
- Alberta Ferretti Full-Time
- Irina's past titles
- Independent Business Consultant
- Retail Director
- General Sales Manager
- Flagship Assistant Manager
Open to relocation
Open to Full-time work
- Freelance Assignments
- Permanent Positions
- Hourly Consulting
Independent Consultant
Self employed
Dec 2017 - Present
Consulting for independent retailers and consumer companies focusing on planning and implementation of product and customer experience strategies, processes, and operations including:
Setting up all ...
Retail Director, Europe
Theory
Present
I was accountable for all trading aspects of the brand’s directly operated points of sale across Europe, including two flagship stores in London and Paris
General Sales Manager
Harrods Full-Time
Present
Managed brand, retail and people operations and strategy across a number of departments in Womenswear, moving to manage Accessories division in 2014
Assistant Flagship Store Manager
Alberta Ferretti Full-Time
Present
Acting Store Manager 2007. Set clienteling and sales targets and objectives for the team, and monitored both closely to drive the store performance. Closely worked with with Press Office on developing...
Louise Powell
General Sales Manager, Harrods Full-Time
Worked in the same group
Irina is a diligent, highly organised leader. Her operational abilities are outstanding. Adapting her skill set to suit a steady or fast paced environment, Irina has the ability to drive complex projects. During her retail career at Harrods, she was able to oversee and manage these with careful planning, attention to detail and endless focus. Irina was able to build relationships with vendors and strategically negotiate business costs to benefit the needs of her division. Trustworthy and reliable, I would recommend Irina to deliver results and exceed expectations.
Satya Cavaye
HR Director, Theory
Worked in the same group
Given her wealth of experience in Luxury Retail, coupled with high energy and strong commitment in everything she does, I strongly recommend Irina to anyone looking for developing their business in a professional yet friendly manner. Curious by nature and always eager to learn new things (most recently anything around NFTs!), she is a delight to work with!
Luxury Goods
(Advanced)
Retail
(Advanced)
Fashion
(Advanced)
P&L Management
(Advanced)
Business Analysis
(Advanced)
Budgeting
(Advanced)
Customer Experience
(Advanced)
Digital Marketing
(Intermediate)
English
Fluent
Russian
Native
INSEAD
Certification
Blockchain Specialisation
2022 to 2022
Udacity
Nanodegree
Business Analytics
2020 to 2020
Udacity
Nanodegree
Marketing Analyitics
2020 to 2020
Udacity
Nanodegree
Digital Marketing
2017 to 2017
OMSPU
BA
History
1996 to 2021
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