Design leader with extensive experience in trend forecast, design direction and development. Proven success translating innovative design and color trends into salable, profitable products. Comprehensive knowledge of all aspects of design, and manufacturing processes. A results-driven, creative problem solver with strong presentation and communications skills. Possessing a unique combination of design creativity and commercial acumen, with excellent management and interpersonal skills.
Strategically managed multi-focused design team, ensuring the budget and production calendar were adhered to. Nurtured relationships with domestic and intl. retail partners to ensure sale ability of styles, as well as influencer and brand ambassador relationships.
Initiated and drove creative and trend direction seasonally across all channels (wholesale, DTC, outlet and e-comm). Managed new styles / washes from sale sample to production, working closely with pattern makers and laundries.
Launched chase calendar and local development process to increase market response time and capitalize on trends. Worked with domestic and overseas vendors in Asia.