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Laura Penfold

Marketing and Partnerships Executive
About

Results-driven marketing professional with over 7 years experience developing and managing campaigns, partnerships and events across a variety of industries, most recently specialising in luxury. Recognised as a self motivated and optimistic individual, I have a proven track record of expanding brand audience coverage, boosting revenue, and ensuring high client satisfaction. This is demonstrated through my management of the entire European partnerships and sponsorships portfolio at NetJets for the past year and a half, where I consistently exceeded targets.

Previous Brands
Wheely
NetJets
BMW UK
BMW Group
Red Bull
Work Experience
Head of Partnerships
Nov ‘24 -
Wheely

Partnerships Executive
Sep ‘22 - Nov ‘24
NetJets

National Communications Marketing Executive
Jul ‘20 - Sep ‘22
BMW UK

Brand and Launch Marketing Assistant
Jul ‘18 - Jul ‘19
BMW Group

Student Marketeer Team Leader
Sep ‘16 - Sep ‘18
Red Bull

Languages
English - Native
Education & Training
Loughborough University
Unknown - ‘20
BSc (Hons) Retail, Marketing and Management
Loughborough University
Unknown - ‘16
International Baccalaureate
Wandsworth, London SW18, UK