Award-winning creative professional recognised for highest academic excellence and innovation during Masters’. With over 5 years of global international experience in fashion, innovation, and business development. Skilled in buying, design, merchandising, and cross-border supply chain management, with a proven track record of delivering customer-centric solutions from concept to final production. Certified by LVMH and Zalando’s Design Academy ADAPT. Experienced in both luxury and high-street environments with strong passion about driving innovation, inclusion and digital transformations solving systemic challenges and fostering growth.
- Responsible for stock management, POs, trade analysis, cross functional collaboration across buying, retail and distribution. - Contributing to seasonal planning, pre-buy analysis, KPI delivery across omnichannel platforms ensuring accurate reporting. - Tools: Microsoft Office (especially Excel), SAP, internal merchandising system, reporting dashboards.
· Managed buying, sourcing, and new product developments for UK/EU high-street clients including Oliver Bonas, TK Maxx, Very, and Sisters Point. · Expanded product portfolio by introducing a new accessories category, strengthening market positioning. · Coordinated sampling, production, and seasonal calendars, ensuring on-time deliveries aligned with buyers requirements. · Built and managed supplier networks across Asia and Europe, conducting international sourcing trips and managing risk. · Tools: PLM system, CMS content updates, Critical Path Excel trackers, Adobe Illustrator and Photoshop, garment testing protocols.
Industry networking, press and marketing while contracting for London Fashion Week 2023. · Managed client communication, tracked sample movements, coordinated sample pulls and returns, and handled various ad-hoc tasks.
· Volunteered for LFW (Africa Vanity Hub), solo managing and coordinating the show, building strong relationships. · Offering comprehensive ad-hoc reports and collaborative administration support and streamlining operations. · Providing general administrative support, supporting creativity, project coordination and designing.
· Additional responsibility to check, update RRPs, replenish performing products, and strategically analyse and set visual merchandise. · Demonstrated strong time and stock management, accuracy, and ability to multitask in a fast-paced retail environment. · Thrived as a team player, a quick learner adapting to new situations and easily learning new tasks. · Certified First Aider at work.
· Identified trends, designed and developed womenswear for BHLDN, Anthropologie (UO), Love the Label, and Manoush. · Strong foundation in business acumen: purchase strategies, sample tracking, identifying & reducing risk, and open costing. · Conducted competitor analysis, data gathering and sourced commercial ranges (multiple brands) with constant fit comments. · Collaborated with teams, sourced suppliers, and optimised sustainable products in line with company standards. · Applied comprehensive skills: building loyalty, and regular market sourcing visits.
· Conducted product research across multiple marketplaces and designs for international brands: Revolve, ASOS, Intermix, Free People, Ounaas, FWRD, Lilis Boutique, and Saks Fifth Avenue (US, UK, and UAE markets). · Enhanced capabilities: Sourcing, design-to-cost, strong negotiation skills, CADs, Illustrations (digital), and Prints. · Collaborated with cross-functional teams and built strong relationships with internal and external partners, improving product quality and ensuring seamless business expansion with maximum effect. · Expanded operations domestically, strengthening market presence and optimising business strategy.
· Supported senior designer in H&M Divided and ZARA product development (US), with embroidered prototype and final sample development and managing, labelling and ticketing, organising, and tracking sample movement. · Planned and conceptualised surface swatch developments, inspiring new company’s collection and sourcing new trim vendors, supporting in the resolution and negotiation of disputes, and producing reports
· Curiosity led to early valuable industry exposure, enhancing the practicality of university studies. · Personal development and a holistic understanding and awareness of department strategy and company dynamics.