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Marjorie Biawa

Retail Consultant - Fashion & Luxury Resale | Fashion Circularity Speaker
About

Proven Fashion & Luxury expert, 10+ years of experience on buying, merchandising, retail. Experienced Resale entrepreneur, founded one conciergerie resale business that sold 1000+ secondhand items on various locations. Today, combining my retail experience with my resale expertise to monitor and build resale innovative concepts for retailers. For any inquiries, marjorie@secondconcept.fr https://calendly.com/marjorie-biawa

Previous Brands
L'école de la Seconde Main
La Fédération de la Maille, de la Lingerie & du Balnéaire
Second Concept
Polimoda
Second Hand Agent
H&M Group
YOOX NET-A-PORTER GROUP
Marc Jacobs
Etam
Printemps
Work Experience
Founder
Apr ‘24 -
L'école de la Seconde Main

L'École de la Seconde Main, which translates to "Second Hand School," is the first 100% online school dedicated to second-hand entrepreneurs. Through a variety of programs and tools, we guide students in creating their own second-hand business concepts, whether it be an online shop, a thrift store, or an omnichannel project. I support them through every step, from ideation to implementation. For more information, please visit the dedicated website: www.formation-secondemain.com

Circularity expert & consultant - Second Hand Fashion Businesses
Jan ‘23 -
La Fédération de la Maille, de la Lingerie & du Balnéaire

I teach and monitor two training programms dedicated to resale to the 300+ members of this French textile corporate federation. Federation members: Fast Retailing, Eres, Eminence, Dim, Chantelle... More info here ⬇️ CHALLENGES AND OPPORTUNITIES IN THE RESALE MARKET - 1 DAY ➡️ Market analysus. ➡️ Identification of market opportunities. ➡️ Legal challenges. ➡️ Economic prototyping. ➡️ Profitability study. ➡️ Retail benchmarking. ENHANCE THE RESALE CUSTOMER EXPERIENCE - 1 HALF-DAY ➡️ Retail benchmarking. ➡️ Merchandising monitoring. ➡️ In-store product return strategy. ➡️ Development of a merchandising book. ➡️ Practical implementation on-site. Contact and information: okokosh@la-federation.com / marjorie@secondconcept.fr

Retail Consultant - Circular Economy
Jan ‘22 -
Second Concept

As a Retail Consultant, specialized in driving second hand projects, I have handled over 10+ projects over the past 2 years. Already completed: IDEATION ✔️ Conducting feasibility studies for a major multi-brand player in the United Arab Emirates. ✔️ Leading feasibility studies for the implementation of a second-hand service in various French shopping centers. ✔️ Writing and submitting various project proposals for Refashion within the Social and Solidarity Economy (SSE) structures. STRATEGY ✔️ Facilitating strategic workshops for fashion brands to develop sustainable initiatives. ✔️ Conducting quarterly benchmarks on second-hand retail. ✔️ Developing a sorting guide aimed at optimizing textile sorting workshops. TRAINING ✔️ Designing and implementing training programs on second-hand markets in collaboration with various professional federations. OPERATIONS ✔️ Creating and developing a concept for second-hand markets for a leader in the event industry. ✔️ Defining and managing a 220 m² space dedicated to second-hand goods within a shopping center over an 18-month period. I also regularly host conferences across Europe. More info: marjorie@secondconcept.fr

Guest lecturer - Circular Fashion
Jun ‘21 -
Polimoda

Full semester course management for the "Fashion Circular Business Models" courses taught at both Undergraduate & Masters Degree levels.

CEO & Founder
Jun ‘20 - Sep ‘22
Second Hand Agent

Door-to-door concierge service that resold what you no longer wear. Opened in 2021, closed in 2022. What have I accomplished in only one year 👇🏾 ➡️ from 0 to 150 clients ➡️ Finalist project to the "Lyon Start-Up" competition, program managed by the Lyon Saint-Etienne Entrepreneurship Center. ➡️ Invitation to regional shows/fairs: Vintage Fashion Market, Foire de Lyon. ➡️ Ground expertise on how to resell fashion & luxury products: price elasticity, brand desire, use of platforms, consumer behavior depiction.

Multi-brand Buyer - Premium fashion & Home interior brands - Afound.com
Jan ‘18 - Mar ‘20
H&M Group

Brand portfolio: Gucci, Stella McCartney, Burberry, Dior, Mickael Kors, Missoni, Coach, D&G, Valentino, HAY, Bloomingville, Birger, Linum, Missoni Home Afound.com, powered by the H&M Group - Selling discounted fashion and lifestyle products, from both external brands and H&M group’s own labels. ➡️ Overall management of both "Designer Deals" and "Home interior": buying, range planning and key account management. ➡️ Collaboration with Colette's multi-brand store: full buy-back ot their overstock. ➡️ Recruited 50+ diverse partners, all alone. ➡️ Monitored business & technical integration of my suppliers on the marketplace, powered by Mirakl. ➡️ Managed one assistant buyer.

Fashion Buyer - French & Northern European markets
Jun ‘13 - Nov ‘17
YOOX NET-A-PORTER GROUP

Brand portfolio: Balmain, Sonia Rykiel, Marc Jacobs, Ann Demeulemeester, Carven, Yohji Yamamoto, Vanessa Bruno, Iro, Paul & Joe, Sessun, Manoush, Antik Batik, Nat&Nin, Suncoo, Veja etc.. ➡️ Buying and managing the best overstock from 100+ premium French and Northern European brands and other distributors. 250 orders per season. ➡️ Global sales and margin follow up: optimisation of the global business performance. ➡️ Business development: partners recruitment, key account management ➡️ Competitve benchmark & analysis on other outlet solutions running in the fashion industry.

Wholesale Coordinator
Dec ‘12 - Jun ‘13
Marc Jacobs

Junior Product Buyer
Apr ‘12 - Sep ‘12
Etam

Assistant Buyer
Sep ‘11 - Feb ‘12
Printemps

Assistant Manager
Jul ‘11 - Aug ‘11
Printemps

Management of three retail interns

Sales
Jun ‘10 - Aug ‘10
Printemps

Languages
English - Fluent
French - Fluent
German - Work Proficiency
Education & Training
Université Laval
‘11 - ‘11
Exchange semester
TBS Education
‘09 - ‘13
Master's degree
Lycée Saint-Just
‘07 - ‘09
Preparatory school - Economics
International School of Lyon
‘02 - ‘07
Maths, Economics, English - Graduated with honors
Lyon Metropolis, France