-Trends analysis -Translation of fashion trends into design concepts -Line building collections based on client's target market, brand's identity and production viability. -Development of projects (making and selection of lasts, heels, soles, accessories, materials and others) -Sourcing of materials and components -Styling (technical designs and material/color combinations) -Consultancy
Line Building and mood boards Responsible of Design and product development of Woman shoes, Man Shoes, Handbags and Small Leather Goods Leadership of design and product development team (6 person), freelance designer collaboration and supervision of samples development in factories in Spain, Italy, Rumania and India National and international Research Collection planning Material selection of leather, fabrics and ornaments attending international fairs of Premiere Vision/Le Cuir and Lineapelle Supervision of construction elements development (last, heels, soles, molds for ornaments..) Technical designs Supervision of first prototypes and samples follow up Introduction to sales department of final collection
Collection plan, sourcing of materials and components, development of constructions (last, heels, soles, buckles...), technical designs, supervision of first prototypes and samples follow up.
International research, submission of projects, color card, attendance to International fairs of components for footwear and accessories (Premiere Vision ,Lineapelle and Anteprima), selection of material, technical design, supervision of construction development and samples and presentation to sales team of collection.
Design and supervision of development of the collections of footwear, handbags, small leather goods, clothing and jewelry. Store construction, collaboration with the interior design y atmosphere (music and fragrances).Team leadership (footwear technician , external team of pattern making, and four factories)
Worldwide research (Paris, Milan, New York, Honk kong...), fashion and market trends' analysis for sales dept. folow up, coordination of footwear collection with clothing dept, attendance to international fair of components Lineapelle, sellection of materials, supervision of construction development (heels, lasts, soles...), technical design, control of samples production in Spain, China, Brazil and India and new designers' tutoring.
Internship of 3 months, at DBA (Alberto Del Biondi Studio Design, Italy),attendance of International fairs' of components such as Premiere Vision and Lineapelle,worldwide research, presentation of projects, selection of materials and components, development of constructions, technical designs and follow up of prototypes.