Cody Pellett
I am a GTi-qualified Makeup Artist and Beauty Advisor with nearly two years’ beauty retail experience, skilled in customer consultations, product demonstrations, and sales. Passionate about delivering engaging customer experiences, adapting to fast-paced shop floors, and representing leading beauty brands with up-to-date product and trend knowledge.
Client Consultations: Conduct detailed client consultations, assessing skin types and facial features while applying colour theory to suggest suitable products and techniques. Makeup Artistry: Create polished, long-lasting makeup looks for proms, weddings and special events, adapting techniques to different clients and environments. Industry Experience: Assist lead artists on bridal bookings while independently managing makeup appointments for charity events, community engagements and private bookings. Digital Portfolio Curation: Manage TikTok, Instagram and Facebook platforms to showcase work, engage with the beauty community and generate new client enquiries and bookings.
Skincare & Beauty Expertise: Deliver in-depth skincare and cosmetic consultations, using advanced No7 Pro Derm Scan technology to assess skin and recommend suitable products. Sales & Commercial Performance: Drive sales performance through strategic cross-selling and consultation-led selling, using Power BI and KPI sheets to identify opportunities and support target achievement. Customer Experience: Build strong customer relationships through knowledgeable product advice, attentive service and Advantage Card sign-ups, encouraging customer loyalty and repeat visits. Brand Representation: Represent leading beauty brands including No7, e.l.f. and Maybelline, applying specialist product knowledge gained through ongoing brand training. Campaigns & Events: Support product launches, promotional campaigns and masterclasses, using proactive customer engagement and traffic-stopping techniques to maximise awareness, participation and sales. Recognition: Won a national e.l.f. competition by developing and delivering a creative sales pitch to generate consumer interest and drive launch-day sales for Glow Reviver Melting Lip Balms.
Customer Service: Delivered consistently high-quality face-to-face service in a busy, high-turnover hospitality environment, building positive relationships with a diverse customer base. Multitasking & Problem Solving: Managed multiple tables and competing priorities during high-pressure shifts and private events while maintaining attention to detail and resolving customer issues efficiently.