Billy Daley
A seasoned strategic brand steward (branding, communications & marketing)for lifestyle brands (fashion/luxury, travel/hospitality & food/beverage) with experience in growing global brand awareness while increasing sales. Expertise in leading global omni-channel marketing: digital communications & marketing (social, content, mobile & media strategy), creative services, media planning & buying, partnerships & collaborations, public relations, events, VIP/Influencer relations, organizational design and change management. A curious, engaged, nimble and optimistic leader.
I am the VP Communications & Marketing at Bogner of America, Inc., the US subsidiary of the renowned luxury ski and sportswear brand from Germany. With over 25 years of experience in the luxury industry, I lead the branding, communications, visual merchandising and marketing strategy for Bogner in the N. American market, where I aim to elevate the brand's heritage, craftsmanship, and innovation to new heights.
Advisory Board Member for Jobi Brands - a celebrity-backed brand venture studio with the aim to pair the right stars with consumer categories. Current brands: Homecourt by Courteney Cox Oh NORMAN! by Kaley Cuoco
Projects with Accessories, Beauty, Fashion, Food & Beverage, Hospitality, Lifestyle brands & Agencies (RFP, Strategic Plans, Philanthropic activations) Omni-channel Marketing Global Brand Integrated Communications Branding/ Creative Services Corporate Communications Event Strategy/Production/Management Media Strategy/Planning/Buying Organizational/Team Development Social Media Strategy Creative Content creation Strategic Partnerships VIP/Influencer/Celebrity Relations Project Management Digital Transformation Story Telling Brand Architecture
Led "digital first" marketing strategy for renown Swiss heritage brand.
Crafted global marketing strategy as well as brand guideline amidst brand re-organization for America's most influential fashion designer.
Led all global Comms & Marketing for famed Italian luxury brand as sales quadrupled during my tenure.
Led all global marketing as company evolved into $1B global mega-brand.