Ines Debbiche

-

Dweet
Available

Ines Debbiche

Head of Ecommerce

Current Location

London, UK

Ines is available for work

20 years international experience in retail fashion for premium / luxury brands of which 13 in ecommerce focusing primarily in trading EMEA/ global markets, content and user experience. I have also developed experience in digital marketing with traffic acquisition CRM and SEO as well as in project management with digital transformation. Last, I have been responsible for managing and reforecasting sales, budget and owning P&L.

  • Brands Ines has worked with
    • Signet Jewelers
    • Dune London
    • Dixons
    • Deckers Brands
    • Harrys of London
    • SALVATORE FERRAGAMO
    • American Eagle Outfitters
    • Ralph Lauren
    • Michael Kors
    • Gap
    • Gucci
    • Tommy Hilfiger
    • Deckers
    • Salvatore Ferragamo
    • Outfitters
  • Ines' past titles
    • Director Of Ecommerce
    • E-Commerce Manager
    • Senior Online Marketing Manager
    • Online Content Manager
    • E-Commerce Manager
    • E-Commerce Manager
    • E-merchandising Manager
    • Merchandiser
    • Product Merchandiser
    • Merchandise Planning Manager
    • Retail Buyer
    • E-Commerce Manager
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
  • Hourly Consulting
  • Freelance Assignments
Experience

Head of Ecommerce

Signet Jewelers

Jan 2023 - Jun 2023

Head of Ecommerce for Ernest Jones and H Samuel (maternity cover)

- Define the annual strategic seasonal initiatives and manage the photo studio budget
- Responsible for the monthly re-phasing and q...

Ecommerce lead

Dune London

Sep 2021 - Dec 2022

Ecommerce lead at Lerins - part of the Dune London Group (redundancy due to the company cost reduction)

Achievement: launch & delivery of the new website on time
- Define the brand proposition and st...

Senior online trading manager

Dixons

Jan 2020 - Aug 2021

SENIOR ECOMMERCE MANAGER (LAPTOPS, APPLE, GAMING &TABLETS)
Sales budget: 1.2b£ | Key Achievement: Revenues +1.6% vs plan on Year 1

Responsible for the financial performance and market share and for g...

Online trading and content manager

Deckers Brands

Nov 2017 - Dec 2020

Online trading and content manager EMEA for brands UGG, HOKA, Teva
Sales budget: 58mil£ | Key Achievements: Revenues +9% vs plan on Year 1

- Report to the General Manager and manage relationships wi...

Global ecommerce manager

Harrys of London

Sep 2017 - Nov 2017

Ecommerce manager

Sales budget: 3mil£
- Work with CEO, CFO and CMO to define the seasonal strategy and 3-year plan
- Responsible for defining and managing the ecommerce sales and budget
- Manage the...

  • ecommerce

    (Advanced)

  • Digital Transformation

    (Advanced)

  • D2C

    (Advanced)

  • Digital Trends

    (Advanced)

  • Commerce

    (Advanced)

  • Internet Trends

    (Advanced)

  • Commerciality

    (Advanced)

  • Commercial Management

    (Advanced)

French

Native

English

Fluent

Spanish

Fluent

Italian

Fluent

Dutch

Basic

Portuguese

Basic

Arabic

Basic

SDA Bocconi Milan

Master in Design and Fashion management

Business management

2004 to 2005

Institut Supérieur de Gestion Paris

Master in Marketing and communication

Master of Mass Communication

2000 to 2001

University Paris 5

Bachelor degree in Biochemistry

Pharmacology

1995 to 2000

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