20 years international experience in retail fashion for premium / luxury brands of which 13 in ecommerce focusing primarily in trading EMEA/ global markets, content and user experience. I have also developed experience in digital marketing with traffic acquisition CRM and SEO as well as in project management with digital transformation. Last, I have been responsible for managing and reforecasting sales, budget and owning P&L.
Open to relocation
Open to Full-time work
Head of Ecommerce
Signet Jewelers
Jan 2023 - Jun 2023
Head of Ecommerce for Ernest Jones and H Samuel (maternity cover)
- Define the annual strategic seasonal initiatives and manage the photo studio budget
- Responsible for the monthly re-phasing and q...
Ecommerce lead
Dune London
Sep 2021 - Dec 2022
Ecommerce lead at Lerins - part of the Dune London Group (redundancy due to the company cost reduction)
Achievement: launch & delivery of the new website on time
- Define the brand proposition and st...
Senior online trading manager
Dixons
Jan 2020 - Aug 2021
SENIOR ECOMMERCE MANAGER (LAPTOPS, APPLE, GAMING &TABLETS)
Sales budget: 1.2b£ | Key Achievement: Revenues +1.6% vs plan on Year 1
Responsible for the financial performance and market share and for g...
Online trading and content manager
Deckers Brands
Nov 2017 - Dec 2020
Online trading and content manager EMEA for brands UGG, HOKA, Teva
Sales budget: 58mil£ | Key Achievements: Revenues +9% vs plan on Year 1
- Report to the General Manager and manage relationships wi...
Global ecommerce manager
Harrys of London
Sep 2017 - Nov 2017
Ecommerce manager
Sales budget: 3mil£
- Work with CEO, CFO and CMO to define the seasonal strategy and 3-year plan
- Responsible for defining and managing the ecommerce sales and budget
- Manage the...
ecommerce
(Advanced)
Digital Transformation
(Advanced)
D2C
(Advanced)
Digital Trends
(Advanced)
Commerce
(Advanced)
Internet Trends
(Advanced)
Commerciality
(Advanced)
Commercial Management
(Advanced)
French
Native
English
Fluent
Spanish
Fluent
Italian
Fluent
Dutch
Basic
Portuguese
Basic
Arabic
Basic
SDA Bocconi Milan
Master in Design and Fashion management
Business management
2004 to 2005
Institut Supérieur de Gestion Paris
Master in Marketing and communication
Master of Mass Communication
2000 to 2001
University Paris 5
Bachelor degree in Biochemistry
Pharmacology
1995 to 2000
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