Agnès Lemonnier
Vous recherchez un EXPERT DU VISUAL MERCHANDISING pour développer l'image de votre marque et mettre en valeur vos produits sur les points de vente ? 💡Je propose de mettre ma VISION GLOBALE DES ENJEUX DES POINTS DE VENTE à votre service afin : - d'obtenir une exécution parfaite de votre marque - de faire vivre une expérience incomparable à vos clients - de les placer au centre de la stratégie merchandising. Voici mes COMPÉTENCES STRATÉGIQUES et OPÉRATIONNELLES 🎯 👉 IDENTITÉ VISUELLE SUR LES POINTS DE VENTE ★ Gestion de la stratégie Visual Merchandising en phase avec la stratégie commerciale et marketing ★ Coordination et gestion de projets sur le marché français et à l'International ★ Permanent : création et développement stands department stores, shop-in-shop, parfumeries (tous réseaux de distribution) ★ Événementiel : création et développement Pop-up, Lancements, Lancement presse, CIIE, Tax Free ★ Élaboration et mise en ouevre des guidelines ★ Développement : Matériels PLV, Linge et matériels pour SPA, Uniformes, Expérience Olfactive, GWP ★ Gestion de la charte graphique : Image Point de Vente, Branding, Packaging, PLV ★ Lisibilité de l'offre : Zoning, Display Produits 👉 ACHATS ET NÉGOCIATION ★ Élaboration stratégie d'Achats sur la catégorie Merchandising ★ Briefs, appels d'offres ★ Négociation auprès des fournisseurs ★ Négociation des contrats ★ Gestion des budgets des projets ★ Analyse des outils de performance (KPI / ROI) 👉 SUIVI DE PRODUCTION ★ Élaboration et suivi des plannings ★ Gestion des fabricants ★ Suivi sur site de production pendant fabrication et avant montage 👉 ACCOMPAGNEMENT DES MARCHÉS ★ Formation des interlocuteurs VM sur les marchés : compréhension et adhésion aux règles VM ★ Diffusion et mise en œuvre des guidelines merchandising pour les pays : Architecture, Display Produits, Props, Vitrines... 👉 MANAGEMENT ★ Management d'équipe (10 personnes) : Gestion des projets, gestion des plannings, entretiens annuels, augmentation ★ Management de créatifs et de fabricants. 🔎 SOFTWARE SKILLS ★ Adobe Creative Suite : Illustrator, Photoshop, Indesign ★ IWD DISPLAYER ★ Suite Office 🏁 SOFT SKILLS ★ Savoir-faire stratégique et opérationnel ★ Force de proposition ★ Créativité ★ Orientée résultats et solutions ★ Prise de décision ★ Force de conviction ★ Motivation des équipes autour de projets communs ★ État d’esprit collaboratif.
-Management of the creation and implementation of Orveda's Merchandising strategy -Development of an architectural concept for stand-alone boutiques, department stores and perfume chains -Follow-up of pilot projects (La Samaritaine and Saks NYC) -Development of visualizations for local negotiations and implementations -Development of POS tools, uniforms, linen for Spa -Management of event projects from creation to implementation (Tax Free, Investors' days, CIIE) -Coordination of projects with the brand and the License -Respect of schedules and budget -Creation of architectural, merchandising guidelines -Training of merchandising contacts in the markets -18 points of sales : Boutiques, Spas, Maisons, Studios
-Development and follow-up of production of semi-permanent and ephemeral merchandising material, GWP, uniforms, gift material. -Management team of 3 project managers
-Consulting on the evolution of the brand in retail -Management of the brand's retail development projects (Bon Marché pop-up) -Creation of a personalized Marketing Action Plan: diagnosis, competitive analysis, strategic recommendations for online and offline development, budget, action plans.
-Elaboration of the external communication strategy and design of online and trade show communication tools: >Follow-up of press releases with press officers, writing of newsletters (10 emailings /show), realization of show brochures, updating of websites -Elaboration of the event content: program of animations, organization of thematic conferences: > Research of themes and speakers, setting up of visitors' pathways (Made in France products, organic, sustainable development) -Design and implementation of events on social networks: >Sponsorship of animals by renowned influencers from 100K to 6m subscribers, media personalities, sports personalities -Search for sponsors and implementation of partnerships: >Conference space (exclusive sponsor), Adoption Parade (4 sponsors delighted with their visibility), Visibility exchanges (Animaux TV, Sciences&Vie TV,Dr Good Magazine, etc...) -Development and follow-up of visuals, films and websites: >Advertising spot for the Sciences & Vie channel, films, websites and newsletters
Consulting missions for Retail Strategy Councils -Support for the digital evolution of retail / Omnichannel customer experience -Realization of thematic store tours: >Visits of selected points of sale with analysis of codes and positioning of brands Last mission with Exposalons ExpoZoo and Paris Animal Show: - Management of the communication (visuals and advertising film) - Setting up of an event area showcasing the exhibitors' new products
For the french market -Management of Store Design projects from creation to installation: >Briefing and follow-up of the creations with the creative teams of the brands >Bidding to suppliers and follow-up of manufacturing >Renovation of department store stands (Galeries Lafayettes, Printemps, Bon Marché networks) >New locations (BHV/marais) >Furniture for the chains (Séphora, Nocibé,...) & renewal of permanent brand presentation materials (make-up and skincare) -Elaboration of the strategy of the launches / animations from the creation to the installation >20 launches/year to make visible on all distribution channels -Monitoring of activity budgets (CAPEX), performance/ROI analysis -Management of a team of 10 people (Project manager,s graphic designers)
-Conception and implementation of the Visual Merchandising strategy : >Driving resources and prioritization of the Marketing Plan campaigns -Project coordination between the Artistic Department and the markets -Drafting and deployment of VM guidelines for the markets >40 books/year (e.g. launches, events, store openings, visuals) -Pilot of Art Purchasing for visual packshots intended for points of sale : >approximately 400 visuals/year and 20 framing books/year -Development of " skincare bars " to clarify the offer and highlight it -Training of international VMs during seminars and trips -Management of a team of 2 graphic designers