Evita Dokane

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Dweet
Available

Evita Dokane

Senior Lingerie and Swimwear Designer

Current Location

London, UK

Evita is available for work

A creative Lingerie, Sleepwear and Loungewear Designer with over 15 years experience. I have been designing within International retail an brand sector building up a wealth of experience and knowledge through senior level roles at notable brands including Triumph and Marks & Spencer, and lately under my creative design direction I have been key player of small team to launch new premium lingerie brand Noelle Wolf. The first season SS20 has been successfully launched in Selfridges, Brown Thomas, Neiman Marcus, Luisa Via Roma, Journelle and it continues to gain commercial success and broad recognition.

My creativity and passion for product, ability to strategically position and provide visionary conceptual design & colour directions combined with extensive experience in range building and product development are my key strength. I have proven truck of records to develop and launch commercially successful Lingerie & Loungewear lines globally. Able to effectively inspire and communicate to all functions and levels through the business.

  • Brands Evita has worked with
    • Noelle Wolf Lingerie
    • Triumph International
    • WGSN
    • Marks and Spencer
    • Stirling Group
  • Evita's past titles
    • Design Director
    • Head Of Merchandising
    • Senior Editor
    • Product Design Development Engineer
    • Womenswear Designer
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
Experience

Design Director

Noelle Wolf Lingerie

Apr 2018 - Mar 2020

I was fully responsible for creative Design direction and strategic product development aligned with brand strategy while working closely with Marketing, PR and Sales teams, and directly reporting to ...

Head of Fashion

Triumph International

May 2014 - Apr 2018

Identifying and setting clear seasonal Design directions for Intimates, working on strategic product developments, delivering concepts from the first initial ideas until finished product, global marke...

Senior Intimates Editor

WGSN

Jun 2011 - May 2014

I was responsible for global Intimates content at WGSN reporting to Head of Womenswear.
My key activities involved design and trend research, edit and analysis, colour forecast for core and fashion ra...

Designer - Product development

Marks and Spencer

Jun 2010 - Jun 2011

I was responsible to design and develop successful Lingerie and Sleepwear product ranges in accordance with the new Lingerie Direct strategy.
I collaborated creatively with design and buying teams in ...

Lingerie, Nightwear and Jersey Wear designer

Stirling Group

Jun 2008 - Jan 2010

Technical Designer for lingerie brand Gilly Hicks - part of small creative team working on very difficult but rewarding bra and knickers designs. Communicated daily with Gilly Hicks head office in USA...

  • Fashion Trend Forecasting

    (Advanced)

  • Innovative Design Development

    (Advanced)

  • Product Development

    (Advanced)

  • Range Building

    (Advanced)

  • Creative Design

    (Advanced)

  • Team Management

    (Advanced)

  • Material Development

    (Advanced)

  • Seasonal Colour Direction

    (Advanced)

English

Work Proficiency

Russian

Fluent

Bocconi University

Certification of completion due in Oct

Sustainable Fashion Branding

2021 to 2021

Riga Technical University

Bachelor Degree

Textile and Clothing Technology

1999 to 2003

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