A creative Lingerie, Sleepwear and Loungewear Designer with over 15 years experience. I have been designing within International retail an brand sector building up a wealth of experience and knowledge through senior level roles at notable brands including Triumph and Marks & Spencer, and lately under my creative design direction I have been key player of small team to launch new premium lingerie brand Noelle Wolf. The first season SS20 has been successfully launched in Selfridges, Brown Thomas, Neiman Marcus, Luisa Via Roma, Journelle and it continues to gain commercial success and broad recognition. My creativity and passion for product, ability to strategically position and provide visionary conceptual design & colour directions combined with extensive experience in range building and product development are my key strength. I have proven truck of records to develop and launch commercially successful Lingerie & Loungewear lines globally. Able to effectively inspire and communicate to all functions and levels through the business.
Establishing a strategic and creative roadmap for new collections, styles, colours, and prints. Leading trend research and seasonal concept development for all new product launches. Making key decisions on silhouettes, colour flow, prints, trims, and hardware while incorporating inputs from Buying, Merchandising, and Customer Insights. Organising structured handoff meetings and communications with cross-functional partners to ensure alignment across departments.
Developed Noelle Wolf brand long term vision, brand identity and positioning. Established brand and product DNA across lingerie, swimwear, and athleisure categories in alignment with brand strategy. Single-handedly designed and executed the first launch collection in close collaboration with the garment supplier. Oversaw sourcing, design, fittings, and overall development. Communicated to all functions and levels throughout the business to deliver the highest standard for style and quality. Successfully launched the SS20 collection in prestigious stores including Selfridges, Brown Thomas, Neiman Marcus, Luisa via Roma, and Journelle.
Led design directions and strategic product developments for Seduction, Beauty-Full, Curves and Essence segments aligned with market relevance and brand positioning. Worked closely with cross-functional teams to ensure product assortment, color flow, and targeted price points align globally. Frequent presented design concepts and collections to wider business and executive board; driving creative and future thinking throughout the business.
Design and trend research, edit and analysis, colour forecast, and design concepts for the intimates market 18-24 months ahead of the season. Traveled extensively to spot emerging trends and attended major trade shows for analysis. Planned and maintained the annual publishing schedule, signing off on intimates, sleepwear, loungewear, and hosiery reports prior to publication.