Itzel Hernandez
-
Mexico City, CDMX, Mexico
Itzel is open to new work opportunities
Marketing professional with 7 years of proven experience in FMCG and Luxury working with several companies, from SME to multinational like Unilever, Danone and Puig.
Strong expertise in developing 360º marketing strategies and project management of retail projects.
Passionate about Fashion, beauty and digital illustrations.
- Brands Itzel has worked with
- Edgexecution
- Puig
- Danone
- Unilever
- Itzel's past titles
- Trade Marketing Coordinator
- Senior Marketing Executive
- Retail Coordinator
- Marketing Assistant
- Trade Marketing Analyst
- Corporate Communications Intern
Open to relocation
Open to Full-time work
- Permanent Positions
- Freelance Assignments
Trade Marketing Coordinator
Edgexecution
Jun 2022 - Present
Project management of brand activations in Travel Retail (airports & borders) for the top 3 leader groups of beverage alcohol: Diageo, Campari and Beam Suntory; following the global guidelines.
Marketing Sr. Executive
Puig
May 2020 - Jul 2021
Defined annual launch strategy for Paco Rabanne and Jean Paul Gaultier in Travel Retail and orchestrated omnichannel plan based on international pax. flow, market insights, and commercial analysis. →...
In-store Executive
Puig
Jun 2019 - May 2020
Project management of over 85 temporary travel retail spaces in North America, Central America, the Caribbean, Colombia, and the French Antilles.
Coordinated the annual purchase and distribution of ...
Marketing and Retail Assistant
Puig
Apr 2018 - Jun 2019
Managed digital content: Definition, implementation, and performance evaluation of social media campaigns for 5 brands.
Created scorecard to analyze brands' performance based on sell-in, sell-out, ...
Trade Marketing Analyst
Danone
Apr 2016 - Oct 2017
Coordinated trade marketing plans for the modern channel (UTT), focusing on premium and regional retailers,
Defined top stores for main BTL activations, coordinated sampling distribution, and analy...
Spanish
(Advanced)
Luxury Brand Marketing
(Advanced)
In-store Marketing
(Advanced)
Retail Marketing
(Advanced)
Social Media Analysis
(Intermediate)
Data Analysis
(Advanced)
French
Basic
Spanish
Native
English
Fluent
Parsons
Certification
Digital Fashion Industry
2022 to 2022
Google Academy
Certification
Fundamentals of Digital Marketing
2022 to 2022
Parsons
Certification
Fashion Industry Essentials
2018 to 2019
Bocconi
Certification - Specialization
Management of Fashion and Luxury Companies
2015 to 2016
Fontys University - The Netherlands
Academic Exchange
International Fresh Business Management
2014 to 2015
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