Mexico City, CDMX, Mexico
Itzel is open to new work opportunities
Marketing professional with 7 years of proven experience in FMCG and Luxury working with several companies, from SME to multinational like Unilever, Danone and Puig.
Strong expertise in developing 360º marketing strategies and project management of retail projects.
Passionate about Fashion, beauty and digital illustrations.
Open to relocation
Open to Full-time work
Trade Marketing Coordinator
Jun 2022 - Present
Project management of brand activations in Travel Retail (airports & borders) for the top 3 leader groups of beverage alcohol: Diageo, Campari and Beam Suntory; following the global guidelines.
Marketing Sr. Executive
May 2020 - Jul 2021
Defined annual launch strategy for Paco Rabanne and Jean Paul Gaultier in Travel Retail and orchestrated omnichannel plan based on international pax. flow, market insights, and commercial analysis. →...
Jun 2019 - May 2020
Project management of over 85 temporary travel retail spaces in North America, Central America, the Caribbean, Colombia, and the French Antilles.
Coordinated the annual purchase and distribution of ...
Marketing and Retail Assistant
Apr 2018 - Jun 2019
Managed digital content: Definition, implementation, and performance evaluation of social media campaigns for 5 brands.
Created scorecard to analyze brands' performance based on sell-in, sell-out, ...
Trade Marketing Analyst
Apr 2016 - Oct 2017
Coordinated trade marketing plans for the modern channel (UTT), focusing on premium and regional retailers,
Defined top stores for main BTL activations, coordinated sampling distribution, and analy...
Luxury Brand Marketing
Social Media Analysis
Digital Fashion Industry
2022 to 2022
Fundamentals of Digital Marketing
2022 to 2022
Fashion Industry Essentials
2018 to 2019
Certification - Specialization
Management of Fashion and Luxury Companies
2015 to 2016
Fontys University - The Netherlands
International Fresh Business Management
2014 to 2015