Itzel Hernandez


Open to Opportunities

Itzel Hernandez

Marketing and Retail Sr. Executive

Current Location

Mexico City, CDMX, Mexico

Itzel is open to new work opportunities

Marketing professional with 7 years of proven experience in FMCG and Luxury working with several companies, from SME to multinational like Unilever, Danone and Puig.
Strong expertise in developing 360º marketing strategies and project management of retail projects.
Passionate about Fashion, beauty and digital illustrations.

  • Brands Itzel has worked with
    • Edgexecution
    • Puig
    • Danone
    • Unilever
  • Itzel's past titles
    • Trade Marketing Coordinator
    • Senior Marketing Executive
    • Retail Coordinator
    • Marketing Assistant
    • Trade Marketing Analyst
    • Corporate Communications Intern
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
  • Freelance Assignments

Trade Marketing Coordinator


Jun 2022 - Present

Project management of brand activations in Travel Retail (airports & borders) for the top 3 leader groups of beverage alcohol: Diageo, Campari and Beam Suntory; following the global guidelines.

Marketing Sr. Executive


May 2020 - Jul 2021

Defined annual launch strategy for Paco Rabanne and Jean Paul Gaultier in Travel Retail and orchestrated omnichannel plan based on international pax. flow, market insights, and commercial analysis. →...

In-store Executive


Jun 2019 - May 2020

Project management of over 85 temporary travel retail spaces in North America, Central America, the Caribbean, Colombia, and the French Antilles.

Coordinated the annual purchase and distribution of ...

Marketing and Retail Assistant


Apr 2018 - Jun 2019

Managed digital content: Definition, implementation, and performance evaluation of social media campaigns for 5 brands.

Created scorecard to analyze brands' performance based on sell-in, sell-out, ...

Trade Marketing Analyst


Apr 2016 - Oct 2017

Coordinated trade marketing plans for the modern channel (UTT), focusing on premium and regional retailers,

Defined top stores for main BTL activations, coordinated sampling distribution, and analy...

  • Spanish


  • Luxury Brand Marketing


  • In-store Marketing


  • Retail Marketing


  • Social Media Analysis


  • Data Analysis










Digital Fashion Industry

2022 to 2022

Google Academy


Fundamentals of Digital Marketing

2022 to 2022



Fashion Industry Essentials

2018 to 2019


Certification - Specialization

Management of Fashion and Luxury Companies

2015 to 2016

Fontys University - The Netherlands

Academic Exchange

International Fresh Business Management

2014 to 2015

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