Laura Valmorbida

Omnichannel, E-commerce, Buying & Merchandising

Experienced fashion and luxury professional with a strong background in merchandising, e-commerce, and digital strategy. Expertise in formulating and executing comprehensive e-commerce and omnichannel strategies, product assortment planning, inventory management, and data-driven decision making. Committed to delivering personalized customer experiences and maintaining brand integrity. Strong leadership and communication skills

Previous Brands
Bottega Veneta
Maison Margiela
Work Experience
Omnichannel, E-commerce and Merchandising Consultant
Jun ‘22 - Now
Self employed

Develop and implement comprehensive brand.com and e business strategies that drive online sales and profitability. Lead all aspects of the marketplaces and e-tailers, including strategy, product assortment, operations, and marketing. Lead the integration of online and offline merchandising and buying activities to create a seamless customer experience.

Retail and Digital Merchandising Director
May ‘21 - Jun ‘22

Led the buying, product strategy, store differentiation, and network animation for the EMEIA Region. Ownership of NET-A-PORTER account. Implemented effective merchandising plans to boost sales for both Retail and Wholesale clients. Managed a team of 4. Key Achievements: 1. Managed the complex process of transitioning NET-A-PORTER account from third-party to direct ownership. 2. Roll out of the Go-to-Market strategy of the first collection under the new Creative Director, both offline and online.

Head of E-business
Jan ‘19 - May ‘21
Maison Margiela

Managed Maison Margiela and MM6 sales across digital channels, building specific P&Ls, merchandising and marketing strategies. Farfetch and new e-tailer management. Launched a new e-commerce platform, rebuilt E-commerce Operations, Order Management System and platform to support sales and omnichannel strategy. Managed a team of 6. Key Achievements: 1. Insourced all e-commerce activities. 2. Led and executed Global E-commerce and Market Place roadmap. 3. Achieved a double-digit MaisonMargiela.com and Farfetch sales growth.

Head of Global Merchandising
Sep ‘14 - Jan ‘19
Maison Margiela

Directly lead the Global Retail, E-commerce and Market Place merchandising strategies for Maison Margiela and MM6 across a multi-channel distribution network. Responsible for seasonal Open-to-buy planning and analysis. Collaborated with cross-functional teams to ensure all aspects of the business were aligned and the brand message was consistently represented. Managed 5 direct reports and 6 indirect reports. Key Achievements: 1. Aligned Global in-store and online (E-commerce and 3rd party) merchandise offerings, maintaining the capability to address unique customer need in each channel. 2. Developed and executed the Global merchandise marketing calendar and content strategies to drive sales and conversion growth, support the product buy, and drive the Brand message.

Head of Online Flagship Stores Buying
Jul ‘09 - Sep ‘14

Responsible for the seasonal buy budget, sales selection and buy strategy for +25 Online Flagship Stores. Developed sales plan (monthly & sell thru & margin plan). Managed 3 direct reports. Key Achievements: 1. Full set up of the buying team, merchandising strategy and processes.

Senior Retail Europe Leather Goods Buyer
May ‘07 - Jul ‘09
Bottega Veneta

Responsible for LG assortment for the Retail Channel in Europe. Ensured proper merchandising through constant sell-in/sell-out analysis, and managed OTB. Secured constant replenishment of carry-over and permanent styles.

Worldwide Retail Merchandiser
May ‘03 - May ‘07

Responsible for the Accessories assortment of the Retail Channel worldwide. Planned the optimum product range and identified key potential growth areas. Successful communication of product information.

French - Fluent
English - Fluent
Italian - Native
Education & Training
University of Westminster
‘99 - ‘02
Business Economics
Paris, France