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Laura Valmorbida

Buying & Merchandising | E-commerce & Omnichannel Strategy
About

Strategic Omnichannel Fashion & Luxury Leader with over 15 years of experience translating trends into profitable product assortments and driving growth across diverse sales channels. Proven ability to leverage data insights for optimized inventory management, personalized customer experiences, and brand integrity. Strong leadership and communication skills foster effective collaboration across internal and external teams.

Previous Brands
Chloé
Maison Margiela
YOOX Group
Bottega Veneta
Diesel
Work Experience
Retail and Digital Merchandising Director
Jan ‘21 - Jun ‘22
Chloé

-Headed buying, product strategy, store differentiation, and network animation for the EMEIA Region, implementing effective merchandising plans for both Retail and Wholesale clients. -Oversaw the NET-A-PORTER account and orchestrated the seamless transition from third-party to direct ownership. -Managed a team of 4, focusing on boosting sales and maintaining brand consistency.

Head of E-business
Jan ‘19 - Jan ‘21
Maison Margiela

-Managed Maison Margiela and MM6 sales across digital channels, building specific P&Ls, merchandising and marketing strategies. -Farfetch and new e-tailer management. -Launched a new e-commerce platform and rebuilt E-commerce Operations, Order Management System, and platform to support sales and omnichannel strategy. -Effectively managed a team of 6.

Head of Global Retail Merchandising
Jan ‘14 - Jan ‘19
Maison Margiela

-Led global merchandising strategies for Maison Margiela and MM6 across a multi-channel distribution network. -Oversaw seasonal Open-to-buy planning and analysis, ensuring strategic inventory management. -Developed and executed a comprehensive global merchandise marketing calendar and content strategies, driving sales, conversion growth, product buy-in, and brand messaging. -Engaged in collection merchandising to shape collection range plans and pricing structures. -Collaborated with cross-functional teams to align business aspects and represent the brand consistently. -Efficiently managed a team of 5 direct reports and 6 indirect reports, fostering a collaborative and high-performing work environment.

Head of Online Flagship Stores Buying
Sep ‘09 - Dec ‘13
YOOX Group

-Managed the seasonal buy budget, sales selection, and buy strategy for +30 Online Flagship Stores. -Developed sales plans, including monthly, sell-thru, and margin plans. -Successfully set up the buying team, merchandising strategy, and processes.

Senior Retail Leather Goods Buyer
May ‘07 - Sep ‘09
Bottega Veneta

-Oversaw LG assortment for the Retail Channel in Europe. -Ensured proper merchandising through sell-in/sell-out analysis and managed OTB. -Secured constant replenishment of carry-over and permanent styles.

Global Retail Merchandiser
Jan ‘04 - May ‘07
Diesel

-Managed Accessories assortment for the Retail Channel worldwide. -Planned the optimum product range and identified key potential growth areas. -Successfully communicated product information.

Languages
French - Fluent
English - Fluent
Italian - Native
Education & Training
University of Westminster
‘99 - ‘02
BSc
Business Economics
Paris, France