As Global Partnerships Director, Fernanda leads BEAUTYSTREAMS’ partnerships and collaborations with key organizations around the world, working closely with regional teams on both strategic and operational levels. Fernanda has over 17 years of experience as a correspondent and editor for international digital media and was previously the Latin America Trend Director at Stylesight. Fernanda’s diverse background, and a Master's Degree in Marketing allow her to lead international projects and build strong collaborations with leading trade shows, beauty associations, and global consumer and trade press worldwide. Fernanda has been directing co-marketing initiatives with Cosmoprof Bologna, North America, and Asia for more than 5 years, initiating iconic industry projects. For the past 2 years, she has been working with the non-profit Openstreams Foundation, helping to promote the vital Stop Age Anxiety movement, just launched worldwide.
Explored the potential of the Brazilian fashion market through specific research to find solutions, partners, and locations for international companies. Built market and media relations through network and strategic channels. Developed business for the Textile Industries between Italy, Asia, and Brazil. Clients: Miroglio Group, Fratelli Morelli, Guarisco, DNA1964.
Managed day-to-day activities with PR, press, and communications agencies for 3 different brands. Developed and executed co-branding projects and special events. Developed brand image and positioning for two start-up brands. Managed blog and social media content. Developed international and national network for new business and project development.
mirogliotextile.com Coordinated all communications activities for the launch of Miroglio Textile operations in Brazil. Developed long-term strategic brand and marketing plans. Built market and media relations. Acted as spokesperson for media inquiries.
stylesight.com Lead trend, content, and marketing for Latin America. Acted as spokesperson for media inquiries. Managed day-to-day activities with PR, press, and communications agencies. Prepared and presented trend presentations to the Latin American market. Conducted runway analysis for women and men's markets. Reported all activities through SalesForce CRM software.
stylesight.com Developed the Prints&Graphics department, overseeing designers from around the world. Created prints and graphics reports for all genders. Conducted patterns, prints, and graphics runway analysis. Covered and researched trends and novelties at international trade shows.
Conducted research and reports on the European fashion cycle. Attended international trade shows and reported on trends and novelties. Provided photographic reports on the latest trends in store windows and street fashion. Produced seasonal photographic reports on the latest trends in store windows and street fashion in Paris, London, and New York.