Stella Nwafor
I bring hands-on experience engaging customers and promoting products in fashion retail, with a strong focus on audience engagement and customer retention. I adapt quickly, thrive in fast-paced settings, and am passionate about delivering excellent service and memorable in-store experiences.
Developed and executed content strategies for Gmart Alliance and its subsidiaries, Peak Capital and Travoofy, to enhance brand visibility and engagement. Managed social media accounts, creating compelling content that led to a 525% increase in views (from 3.2K to 20K) over two months. Boosted follower count by 70% (from 1677 to 3,777) through strategic content and engagement initiatives. Managed social media accounts, creating compelling content that aligned with brand objectives and audience interests. Monitored trends and analytics to refine social media campaigns and improve engagement metrics. Collaborated with internal teams to ensure cohesive messaging across digital platforms.
Developed and maintained a reflective, story-driven brand voice, increasing engagement by 55% in the first 2 months. Grew USETROUTS' Pinterest presence from 0 to 100K monthly views in under 5 months by honing in on audience interests and creating relatable, educational content. Created high-converting content series that turned user stories into social proof, contributing to a 30% increase in trial sign-ups. Managed multi-platform content calendars, ensuring consistent storytelling across Twitter, LinkedIn, and Instagram. Collaborated closely with the founder to align product marketing with content trends, leading to a 3x boost in shareable posts. Designed Notion-based editorial systems to streamline content workflows and improve planning clarity.
Crafted engaging articles, blogs, and social media content to enhance brand awareness. Positioned SwipeLabs as a thought leader in the tech industry. Adapted content for diverse audiences across platforms. Collaborated with internal teams to align messaging with strategic goals. Delivered high-quality work within deadlines, maintaining confidentiality.
Crafted engaging pins on Pinterest that pleased the audience's attention, attracting over 200k monthly views under 6 months. Focused on customer retention by creating well-engaging blogs that have had over 100 monthly reads.
Managed client interactions, ensuring a seamless experience. Collaborated with team members to optimise service delivery. Assisted in administrative operations, including scheduling and documentation. Streamlined processes to improve efficiency and productivity.
Developed scripts for the company's productions, adhering to structured storytelling techniques. Modernised public domain works to suit contemporary audiences. Applied the ABT framework for content creation, ensuring project consistency.