EXPERIENCE 12+ years of industry experience EDUCATION BA Fashion Communication, Central Saint Martins CLIENTS Net-a-Porter, Threads Styling, Browns Fashion, Harvey Nichols, Vogue Talents, Vogue India, Mr Porter DRIVEN TO DELIVER • Push through creative vision from concept to completion • Detail-oriented & skilled at creating polished presentation decks • Consistently deliver relevant on-trend imagery and styling to customer/client TEAM ORIENTED • Experienced and effective art director & team leader • Ability to ensure team meets deadlines and fulfils briefs • Keen collaborator with strong industry relationships CONFIDENT CREATIVE • Highly skilled at telling brand story through styling and art direction • Considered presenter, experienced in face-to-face with upper management & clients • Strong ideation and conceptual thinking
Working across end-to-end content and imagery from ideation through to production and delivery within luxury womenswear, menswear and fine jewellery. ECOMMERCE & SOCIAL Art direction & Styling for clients: Threads Styling, Harvey Nichols, Browns Fashion, Faberge, Mr Porter, Net-a-Porter and Amazon Fashion BRAND PARTNERSHIPS & EDITORIAL Conceptualisation, Styling and Production for clients: Net-A-Porter, Vogue.it, Blanc Magazine STYLE CONSULTATION Style Guide Creation for branding/design agencies for global FMCG clients
TEAM LEAD • Led creative and styling teams to generate best-in-class e-commerce imagery • Trained and mentored new and junior team members • Developed and nurtured positive team culture • Regularly liaised with and presented to department heads. CREATIVE DELIVERY • Cross-departmental collaboration; aligned e-commerce styling with editorial and buying to ensure sales targets were achieved • Approved imagery and gave art direction to Photography and Retouch • Provided strategic and tailored brand counsel across a wide range of brands (including niche and luxury) • Oversaw creation of guides on style, model and brand alignment INNOVATION • Initiated testing and innovations to improve look and feel of the site • Improved model casting by developing guides and processes that diversified NAP aesthetic
• Clients include Vogue Italy, Wieden & Kennedy and Oglivy • Contributor to Vogue Talents platform; pitched styled and directed fashion editorials and fashion week reports featuring emerging design talent
• Conceptualised, styled and directed main fashion editorials alongside internationally renowned creatives • Established and developed key relationships with luxury brands, and PR’s, managing coverage of advertisers • Brand representative at key events • Styled celebrities and personalities at Vogue events • Collaborated across departments to style and edit stories across the publication • Managed and fashion assistants and fashion cupboard
Assisted stylist Clare Richardson Managed fashion cupboard Visual research projects
Assisted fashion editors Karen Langely & Nicola Formichetti
Assisted in Design Studio with surface pattern and placement, Visual research, Graphics & Colour ways AssistedWomenswear designer Alex Muller
Assisted in showroom styling Collated press coverage reports
Managed call-ins, returns, and sourcing Assisting on shoots