Regional strategic lead for the retail & travel categories, defining commercial growth strategies and meaningful narratives. Data Analytics: Used complex data and insight to deliver +15% in luxury retail revenue in 5 months.
Defined and scaled the brand with limited budget and resource, reporting directly into the CEO. Rebrand: Mined customer insights to inform a repositioning as a sustainable luxury resale platform. Team Leadership: Defined commercial needs and assembled a team of 5, supporting them to navigate the challenges start-ups in a tough economy. European Launch: Defined and led the launch growing social media following by 500% and revenue by 300% YOY.
Oversaw 2 direct reports in defining omni-channel marketing & communications strategies, whilst mastering cross-functional influence in a complex business. Customer-Centricity: Defined 3-year business-wide strategy in 3 months, resulting in new processes and +225% digital marketing budget.
Transformed the brand strategy for The Outnet, scaling rapidly to a respected global luxury retailer. Commercial brand marketing strategy: Defined a new brand strategy which shifted the brand away from its short-term product led approach, resulting in Є92m (+50% YoY) new customer revenue. Scaling Global Teams: Identified growth areas to deliver the commercials, resulting in team growth from 5 to 13 in 4 continents, responsible for for brand, advertising and strategic partnerships. Media Strategy: Owned the global media strategy and agency relationship with a £6.2m budget management responsibility.
Led the repositioning, rebrand and consistent implementation of all brand communications, overseeing a team of 5 brand marketing, social media and partnerships specialists.
Managed the global strategy, production & execution for HUGO BOSS fragrances. Awarded the P&G Rising Stars award for outstanding achievement.
Managed website, social media and online marketing for a range of agency clients across hospitality, sports and travel.