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Alan Tyldesley McIm 💥

Luxury marketing, advertising & brand strategy leader with expertise in fashion, circularity & fragrance.
About

Entrepreneurial marketing leader who brings captivating brand story-telling and breathes new life into businesses, armed with visionary excellence that transforms brands at rapid pace. A resourceful and pragmatic marketing swiss-army knife, who embodies the bravery and agility of start-ups, and th e rigour of global luxury corporations. An inspiring people-first leader and coach, who sees potential in both businesses and people, nurturing high performing global teams throu gh collaboration, trust and empowerment.

Previous Brands
Spotify
Lampoo
Harrods
YOOX NET-A-PORTER
Edwardian Hotels
Grey London
YUCCA
Work Experience
Category Development Officer, Retail & Travel
Dec ‘22 - Aug ‘23
Spotify

Regional strategic lead for the retail & travel categories, defining commercial growth strategies and meaningful narratives. Data Analytics: Used complex data and insight to deliver +15% in luxury retail revenue in 5 months.

Global Head of Brand Marketing & PR
Nov ‘21 - Aug ‘23
Lampoo

Defined and scaled the brand with limited budget and resource, reporting directly into the CEO. Rebrand: Mined customer insights to inform a repositioning as a sustainable luxury resale platform. Team Leadership: Defined commercial needs and assembled a team of 5, supporting them to navigate the challenges start-ups in a tough economy. European Launch: Defined and led the launch growing social media following by 500% and revenue by 300% YOY.

Group Marcomms Manager
Jun ‘19 - Nov ‘22
Harrods

Oversaw 2 direct reports in defining omni-channel marketing & communications strategies, whilst mastering cross-functional influence in a complex business. Customer-Centricity: Defined 3-year business-wide strategy in 3 months, resulting in new processes and +225% digital marketing budget.

Global Brand Marketing Manager
Sep ‘16 - Jun ‘19
YOOX NET-A-PORTER

Transformed the brand strategy for The Outnet, scaling rapidly to a respected global luxury retailer. Commercial brand marketing strategy: Defined a new brand strategy which shifted the brand away from its short-term product led approach, resulting in Є92m (+50% YoY) new customer revenue. Scaling Global Teams: Identified growth areas to deliver the commercials, resulting in team growth from 5 to 13 in 4 continents, responsible for for brand, advertising and strategic partnerships. Media Strategy: Owned the global media strategy and agency relationship with a £6.2m budget management responsibility.

Group Brand Manager
Feb ‘14 - Sep ‘16
Edwardian Hotels

Led the repositioning, rebrand and consistent implementation of all brand communications, overseeing a team of 5 brand marketing, social media and partnerships specialists.

Global Account Director
Sep ‘11 - Feb ‘14
Grey London

Managed the global strategy, production & execution for HUGO BOSS fragrances. Awarded the P&G Rising Stars award for outstanding achievement.

Digital Account Manager
Feb ‘07 - Sep ‘11
YUCCA

Managed website, social media and online marketing for a range of agency clients across hospitality, sports and travel.

Languages
German
Spanish
English
Location Preference
Open to relocation
Work Pattern
Full-time
Part-time
Employment Preference
Freelance Assignments
Hourly Consulting
Permanent Positions
Education & Training
Imperial College
Unknown - ‘16
Executive Leadership
University of Warwick
‘02 - ‘05
Bachelor of Science
London, UK