Alan Tyldesley
Senior luxury leader with 19 years of experience across brand strategy and retail, now seeking an active move into hands-on store management within the fine fragrance industry. A passionate niche fragrance collector with a deep affinity for luxury codes, I combine high-level commercial drive—previously managing global fragrance accounts for HUGO BOSS—with a desire to lead on the shopfloor. Committed to delivering an exceptional client experience and operational excellence as a Brand Ambassador within a prestigious retail environment.
Lead multi-channel content and strategic marketing initiatives for the Amazon Associates and Amazon Influencer program, across nine EU markets. Oversee a cross-functional team to drive influencer and affiliate engagement marketing initiatives. Responsible for customer insights across the organisation, supporting marketing initiatives from awareness to retention.
Coach and mentor as part of Outvertising's Mentoring Programme, which exists to help LGBTQIA+ talent, either new to or looking to join the industry, thrive.
Evolve serves as a collective international hub comprised of expert commerce leaders who converge to learn from each other's experiences in a safe environment, share insights, and foster meaningful connections.
◆ Devised marketing strategies for luxury and boutique wine clients, driving brand differentiation and market engagement. ◆ Advised on brand positioning and omnichannel campaign execution, achieving enhanced brand profiles and customer acquisition.
◆ Led Spotify's EMEA retail and travel categories, driving luxury retail advertising sales growth by 15% in 5 months through strategic partnerships and tailored marketing initiatives. ◆ Built senior and C-suite relationships, aligning Spotify's retail strategy and product roadmap with evolving industry trends and consumer preferences. ◆ Delivered thought leadership and contributed to global industry panels on consumer engagement, particularly around Gen Z engagement.
◆ Transformed Lampoo into a leading sustainable second-hand luxury fashion retailer, tripling year-over-year revenue and expanding digital engagement. ◆ Assembled and led a team of 5 marketing professionals, managing brand marketing, PR, content, and social media strategy to enhance visibility and market penetration. ◆ Orchestrated successful UK and European market launches, achieving a 500% growth in social media following and solidifying the brand's luxury positioning.
◆ Crafted and executed global omnichannel marketing strategies for the fashion & accessories categories, driving market share growth and elevating brand image across all media channels. ◆ Oversaw a small team and collaborated with cross-functional senior teams to establish comprehensive brand strategies, ensuring operational excellence and a unified brand voice. ◆ Launched high-impact marketing campaigns and cultivated luxury brand partnerships, achieving over 100% YOY sales increases for key partnerships and events. ◆ Championed Harrods’ sustainability and circular economy initiatives, leading to the development of environmentally-conscious consumer practices and contributing to a 14% improvement in brand equity metrics, establishing Harrods as a new voice in sustainable luxury retail and circular fashion.
◆ Revitalized THE OUTNET’s brand strategy, achieving a 50% increase in year-on-year new customer revenue, while defining and directing a strategic pivot toward long-term brand building and customer value. ◆ Led a global team of 13 in crafting and executing marketing campaigns across 14 key markets, fostering brand consistency and expanding customer engagement on an international scale. ◆ Deeply involved in data analytics and customer insights, guiding the YNAP group’s customer segmentation and attribution strategy, and aligning brand propositions to maximize commercial returns. ◆ Managed multi-million pound global media budgets and defined a comprehensive media strategy, maintaining robust agency relationships and delivering targeted marketing activities to bolster global brand visibility and market share.
◆ Directed a comprehensive rebrand, aligning the identity of Edwardian Hotels with luxury market expectations and delivering a cohesive customer experience. ◆ Expanded and led a marketing team of 5 to implement innovative cross-channel initiatives, resulting in elevated brand engagement and a strong market position. ◆ Spearheaded strategic partnerships with high-profile luxury designers, leveraging London Fashion Week's platform to elevate brand prestige and generate buzz both in-person and online, significantly boosting brand visibility and guest interest.
◆ Guided HUGO BOSS’s global fragrance marketing strategy, from customer insights and product launches to multi-channel campaigns, receiving the P&G Rising Stars award for outstanding achievement.