Aimee Stroud

Innovative designer at the forefront of defining Calvin Klein's design language, contributing to the brand's visual identity and market influence. Facilitated independent concept development, efficient collaboration, and application of diverse techniques. • Played a pivotal role in forming the visual identity of Calvin Klein's Women's, Men's, Kid's and Swimwear lines. • Autonomously steered the creative process by independently forming concepts, designing artwork and overseeing the design development and alignment between departments, ensuring cohesive story-telling of prints and graphics. • Presenting compelling seasonal mood boards and designs to the VP of Design and Design Directors, showcasing a sharp understanding of the brand's aesthetic vision and gained key stakeholders support. • Facilitated collaboration between cross-functional teams by attending collection design reviews, reviewing strike-offs and effectively communicating feedback. • Led 3D software which aided the visual respesentation of print and graphic designs, placements and graphic developments. Key Achievement • Utilised diverse design processes such as film photography, screen printing, painting, and mono-printing to enrich artworks, introducing new graphic and textile approaches to the design process at Calvin Klein.

Created designs with Erdem Moralıoglu on exclusive project, demonstrating a keen ability to translate artistic visions into personalised designs for discerning private clients. • Crafted the design of multiple intricate print and embroidered ornate fans. Key Achievement • Effective communication and understanding of brand identity whilst providing bespoke design.

Design & Art Direction for seasonal print and graphic design.

Guiding S.S. Daley's Print and Textile Design evolution which has been celebrated for impactful collaborations and recognised with the prestigious LVMH award and Pitti Uomo guest designer presentation in 2024. • Coordinated impactful collaboration with Steven Daley to define seasonal prints and graphics, actively shaping the brand's visual narrative. • Drove innovation by leading prints and special projects that prioritised craftsmanship and showcased advanced skills in drawing, relief printing, and painting. • Editorial features for Hero Magazine and GQ. Key Achievement • Earned significant acclaim with a featured GQ article, which showcased meticulously designed and hand-painted buttons for Josh O'Connor's BAFTA Suit in 2021, highlighting a keen eye for detail and artistic adaptibility.

Key collaborator on Ioannes' seasonal print and textile designs. Managed end-to-end design processes and implemented innovative techniques for impactful collections. • Worked with sublimation, cyanotypes, and screen-printing techniques to create designs, enhancing the brand's textile offerings with unique visual elements. • Independently led the design process as the Print and Textiles Designer, managing design concepts, development, color palettes, and delivering final print-ready artwork for jacquards and jersey lines, comprising 10-20 pieces each season. • Coordinated with suppliers and production teams, ensuring efficient execution of design and timely deadline expectations. Key Achievement • Autonomously led the Print & Textile design evolution for a small independent brand, laying the foundations for a strong print and textile evolution.

Creative practitioner of Alexander McQueen’s menswear prints and textiles through meticulous craftsmanship and process. Designed iconic artworks and contributed to global campaign success.