Experienced retail professional with a strong background in sales and merchandising. Successfully managed store operations at Nestlé, driving significant growth and market share. Proven ability to enhance customer experiences through effective product management and visual merchandising techniques. Passionate about delivering outstanding results in dynamic environments.
• Responsible for the organic growth by 45% increase of the social platforms by reaching out to the diverse creators (Fashion) in South Asia. • Collaborated with teams to boost watch time, engagement, and community interaction on reels, achieving 1k+ views and a 30% sales increase. • Measured collaborator performance through post statistics, created a social calendar, streamlined workflows, and suggested better posting times to boost engagement. • Created and analyzed weekly sales Excel reports to identify sales trends and develop strategies, improving sales by 10%. • Developed comprehensive proposals and presentations for partnership opportunities, outlining value propositions and strategic alignment, securing new partnerships. • Supported website maintenance activities by updating over 200 product images, descriptions, and promotional banners, enhancing the user experience and increasing website engagement by 15%. • Audited 100+ product listings for consistency and accuracy, improving product quality and reducing customer complaints by 40%.
• Managed a team of 4 individuals & 1 distribution vendor overseeing regular KPI reviews to maintain operational efficiency. • Developed a weekly planner to bridge gaps between the distribution partner and 2500 stores, achieving 30% organic growth. • Survey 200+ stores across various locations to boost Nestle Sparkling Juices' market share to 35%. • Ensure a maximum visual impact and an optimum shelf availability through merchandising techniques and helped store reach score of 70% and above. • Identified slow-moving SKUs and reported them to the RSM, driving an 8% increase in volume growth. • Created a feedback channel between stores and the sales team to boost market size for Milo and Nescafé RTD PET bottles.
• Developed the rebranding strategy across all media platforms to create a new brand image - responsible for a budget of AED 47 millions. • Formalised high fidelity interactive UI prototypes & wrote an internal research white paper about rebranding in insurance & banking industry. • Led a team of 8 people including designers, content writers, IT experts while working with international agencies such as Landor and Fitch etc. • Developed brand visual identity guideline book including - typography, colour palette, illustration, iconography • Got approved a budget of AED 4 Million for the deployment of social media marketing on TikTok etc. following a successful pitch of social media strategies to the company's board.
Javeria is an absolute delight to work with! She single-handedly managed the toughest rebranding project for one of the biggest insurance companies in the middle east. Javeria was supportive and an amazing manager who pushed everyone to reach their full potential while delivering the best work. A true professional! Highly recommended!