Customer, product, and team focused professional operating for 17 years within design and trend. Experience of category management across all product areas and licensing. Proven track record of generating multi-million-pound revenues through creative strategies incorporating trend, graphics, print design, branding, photography, styling, and art direction. Experienced in working for an emerging retailer launching and establishing new categories along with product extensions through licensing. Adept at identifying growth opportunities and developing strategies in response to trend, customer, and market analysis.