Customer, product, and team focused professional operating for 17 years within design and trend. Experience of category management across all product areas and licensing. Proven track record of generating multi-million-pound revenues through creative strategies incorporating trend, graphics, print design, branding, photography, styling, and art direction. Experienced in working for an emerging retailer launching and establishing new categories along with product extensions through licensing. Adept at identifying growth opportunities and developing strategies in response to trend, customer, and market analysis.
Open to relocation
Open to Full time or Part time work
Nov 2022 - Present
Design & Brand consultant working with startup's and big brands. Clients include Dunelm & Table & Kin.
Head of Design
Nov 2020 - Oct 2022
Accountable for the creative planning of all Women's, Accessories, Footwear and Licensing ranges for Joules, designing for every channel and global territory with an annual turnover of £190m. Working ...
Director of Design
Nov 2018 - Nov 2020
Accountable for setting the seasonal and long-term creative strategies for all Joules product ranges, designing for every channel and global territory with an annual turnover of £290m.
•Promoted to D...
Head of Concept
Jun 2014 - Jan 2018
Promoted to Head of Concept for all product categories
•Responsible for pulling together seasonal trend direction for all Joules products including macro/micro influences, print, colour, silhouette, ...
Head of Design: Childrenswear and Babywear
Aug 2010 - Jan 2014
Promoted to Head of Design - set the creative strategies for all Joules Childrenswear collections in line with international growth in both the US and the Middle Eastern markets factoring in seasonal ...
BA (hons) Fashion Marketing First Class
2000 to 2004