Laura Douglas



Laura Douglas

Head of Design / Design Director

Current Location

Leicester, UK

Laura is available for work

Customer, product, and team focused professional operating for 17 years within design and trend. Experience of category management across all product areas and licensing. Proven track record of generating multi-million-pound revenues through creative strategies incorporating trend, graphics, print design, branding, photography, styling, and art direction. Experienced in working for an emerging retailer launching and establishing new categories along with product extensions through licensing. Adept at identifying growth opportunities and developing strategies in response to trend, customer, and market analysis.

  • Brands Laura has worked with
    • Joules
    • Latimer Consulting
  • Laura's past titles
    • Head of Design Department
    • Director of Design And Development
    • Creative Head
    • Head of Design
    • Menswear Designer
    • Art Director
    • Design Consultant
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting

Design Consultant

Latimer Consulting

Nov 2022 - Present

Design & Brand consultant working with startup's and big brands. Clients include Dunelm & Table & Kin.

Head of Design


Nov 2020 - Oct 2022

Accountable for the creative planning of all Women's, Accessories, Footwear and Licensing ranges for Joules, designing for every channel and global territory with an annual turnover of £190m. Working ...

Director of Design


Nov 2018 - Nov 2020

Accountable for setting the seasonal and long-term creative strategies for all Joules product ranges, designing for every channel and global territory with an annual turnover of £290m.
•Promoted to D...

Head of Concept


Jun 2014 - Jan 2018

Promoted to Head of Concept for all product categories
•Responsible for pulling together seasonal trend direction for all Joules products including macro/micro influences, print, colour, silhouette, ...

Head of Design: Childrenswear and Babywear


Aug 2010 - Jan 2014

Promoted to Head of Design - set the creative strategies for all Joules Childrenswear collections in line with international growth in both the US and the Middle Eastern markets factoring in seasonal ...

  • Brand Consulting


  • Trend Forecasting


  • Design Direction


  • Interior Design


  • Fashion Forecasting


  • Art Direction


  • Style Guides




Northumbria University

BA (hons) Fashion Marketing First Class

2000 to 2004

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