With over 15 years of experience spanning luxury fashion and entertainment, I am a seasoned global communications professional skilled at bridging these diverse worlds. I have worked with some of the world’s most iconic brands and top agencies, crafting strategies that connect luxury and entertainment. My expertise includes corporate and brand communications, crisis management, PR, brand strategy, social media, VIP and influencer relations, and event management. Most recently, as Group Communications Director at YMU, a leading talent management company, I launched their first communications strategy, drove brand growth, and expanded into new sectors like gaming and esports through successful M&A projects, achieving significant global media coverage. In senior roles at Ralph Lauren and NBCUniversal, I enhanced brand visibility and expanded international reach, while my freelance work has delivered tailored strategies that drive revenue and brand growth for established brands as well as start-ups. With a deep understanding of luxury branding and entertainment, I am uniquely positioned to help brands leverage the entertainment space and IP to expand their influence and create new growth opportunities. I have also held roles at Burberry, Kipling, Fremantle, and Universal Music.
Elite transatlantic talent management company spanning Entertainment, Sports, Gaming, Fashion, Music (incl. NFTs and Web3), Literary, Arts, Social, Business Management and IP creation. • Brought on as the company's first-ever Communications Director. • Defined the company's first-ever global communications strategy for the business including bespoke communications plans for each division. • Orchestrated the rebranding of the company and all channels. • Significantly increased brand awareness moments and opportunities for the company. • Communications plan built around major talent joining including PR, social media and internal. • Successfully led 360 communication and marketing strategies on all M&A's (Mergers & Acquisitions). • Enhanced press and communication plans on talent IP brands.
• Communications specialist for established brands and start-ups in fashion, beauty and film. • Developing with success, comprehensive 360-degree communications, PR, and social media plans, significantly boosting revenue growth and brand awareness. • Spearheading compelling content and fostering strong relationships with brand partners.
• Created impactful corporate, internal, and event communications strategies. • Oversaw successful strategy and editorial functions for Internal Communications channels. • Led planning and execution of successful Employee and Leadership Events. • Delivered evaluations of ROI and Impact/Value assessments for campaigns. • Expanded market territory which resulted in stronger engagement and communications leading to more successful events.
• Managed projects for luxury clients including Kering, YSL, Dior, Gucci, Balmain, Cartier, and Augustinus Bader. • Directed luxury and fashion accounts and live entertainment projects, contributing to long-term success. • Delivered services focusing on brand vision and communications strategies. • Steered press releases, social media content, and investor decks, including PR and communications plans.
• Led seasonal and project-based press, corporate, social media, and event communication strategies. • Controlled the store opening, editorial, influencer and event strategies for LATAM, leading to high audience views. • Successfully secured major press opportunities whilst handling crisis situations.\• Led corporate and broadcast strategy for sports brand ambassadors and sports events (Olympics, Golf, Wimbledon, Polo Dubai), luxury events and special projects across EMEA, expertly managing crises, brand reputation, and investor relations updates. • Established robust philanthropic and sports partnerships as a result of expanding the network. • Collaborated with retail and wholesale marketing divisions to present new opportunities for the brand. • Generated press releases, social media content, employee intranet content and executive presentations. • Attained other milestones such as leading communications internally, strengthening relationships with senior management and influencers, and overseeing product push and seasonal activities.