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Open to Permanent
Open to Permanent

Liliane Williams

Sales Assistant
About

Retail professional with experience across high-footfall, high-pressure customer environments, seeking to bring clienteling, VIP guest service and exceptional product knowledge to a role in luxury retail, progressing toward Retail Supervisor / Assistant Store Manager

Previous Brands
Boots
& Other Stories (H&M Group)
Host Staffing
United Colors of Benetton
Work Experience
Sales Associate
Jun ‘25 - Sep ‘25
United Colors of Benetton

• Handled customer queries clearly and professionally, receiving an internal award for service quality and for exceeding personal sales targets by 113% • Maintained accurate records of stock and sales performance as part of day-to-day duties • Delivered personalised, clienteling-style service to repeat and high-value customers, contributing to an increase in customer retention

Sales Assistant
Jan ‘24 - Jun ‘24
Boots

Took customer orders by phone, recording details accurately and ensuring correct follow-up • Communicated regularly with other station staff to maintain safety and smooth day-to-day operations in a busy transport hub environment • Provided accurate, clear information to customers on first-aid products and non-prescription medicines, requiring precision and good written/verbal communication • Administered a customer loyalty scheme, including data entry and record-keeping to track engagement

Sales Associate
Sep ‘22 - Feb ‘23
& Other Stories (H&M Group)

• Supported store administration, including stock organisation and inventory accuracy • Assisted with day-to-day operational tasks, contributing to a well-run, efficient team environment

Hostess, Waitress, Bartender and Clockroom Assistant
Aug ‘22 - Apr ‘24
Host Staffing

• Took phone calls from clients and guests regarding event arrivals and last-minute changes, relaying information accurately and calmly to the wider team • Operated guest check-in and booking systems across 50+ high-pressure public events, managing footfall and enquiries for crowds of up to 2,000 people • Communicated clearly and professionally with guests face-to-face, resolving queries calmly and efficiently • Worked flexibly across multiple front-of-house responsibilities within the same shift, adapting quickly to changing demands • Delivered discreet, polished hospitality to VIP and high-net-worth guests at exclusive private and corporate events, upholding premium service standards at all times

Retail Experience
Retail Category
Premium
High street
Work Environment
High street store
Product Category
Womenswear
Beauty & Fragrances
Accessories
Responsibilities
Greeting
Client Help
Packaging
Returns & Exchanges
Cash register
Online orders fulfilment
Client Advising
Transactions
Upselling
Inventory control
Delivery processing
Product labelling
Stock control
Store Maintenance
Order preparation
Open/closing store
Health & safety
Stockroom management
Languages
English - Native
Education & Training
Manchester University
‘23 - ‘24
Undergraduate degree in Geography
The Grey Coat Hospital Comprehensive school, City of Westminster
‘15 - ‘22
A level,