Experienced communications professional with over 5 years of expertise as content creator, community manager, social media strategist and team manager. Possess a comprehensive understanding of workflows in both agency and in-house environments. Worked with biggest clients of BBDO group. Demonstrated ability to make a significant impact on business outcomes, having increased BMW’s overall ERR by 10% and followers number by 30% in one year and ensured 20 cars preorders through social media during presentation event. Worked with MINI, BMW Motorrad, Total Energies, Motorsport Network. Currently managing social media campaigns for the US and EU markets. Obsessed with Car Industry. Keen on Mobility, IT, Fashion industries.
• Consulting small and medium business representatives on communication and content strategies • Developed more than 10 personal brand content strategies • Launched 4 media projects within popular Social Media platforms (Instagram, Facebook, TikTok, Telegram)
• Managed design and production team; • Led social media strategies development and execution; • Developed and managed multiple content plans across popular Social Media Platforms (TikTok, Instagram, Facebook) and controlled its implementation; • Launched Paid Social stream within company; • Prepared and held monthly social media reports for tracking basic image metrics (reach, engagement and followers number growth) and brand performance; • Led digital brand communications alignment across all the touchpoints of existing brands. Key results: • Implemented and drove consumer-facing communication strategies for multiple B2C e-commerce brands for US, Canadian and European markets. • 20% monthly grow on social media communities by consistently making out-of-the-box content. • 60% search volume increase ensured by efficient paid social strategy developed on my own. • Coordinated communication executions of marketing initiatives, functioned as an expert in all digital marketing related projects.
• Led owned media stream in terms of project and content management, moderation and analytics; • Managed Brand & Design team in order to produce ongoing social media and website content; • Developed Marketing Strategy for B2B stream based on audience behavior research and business goals; • Led paid social media stream to promote ongoing content for additional reach and engagement. • Grew digital marketing expertise among B2B colleagues; • Managed external agency and contractors. Key results: • 2 entirely new channels for drivers were launched from the ground up with more than 3.000 followers in less than 3 weeks with zero promotion budget; • 75% reach increase and 50% followers growth on social media platforms in 6 months by providing relevant content and enlarging funnel by paid social tools; • Helped business to reduce number of lost audience by 15% in 2 months period when company announced its closure by implementing crisis communications action plan; • From 7 to 3 days content creation process was optimized by establishing strong relationship with external agency and optimizing workflow with Notion.
• Held agency’s social media expertise; • Led all social media related projects in agency; Supported client’s global Social Media Manager in delivering global social media strategy. • Managed creative and design team workflow; • Managed performance marketing team in terms of budgeting and campaign planning; • Served social media budget and managed documents flow; • Worked as all-in-one producer on content production related projects; • Provided comprehensive client service and management; • Carried internal expertise of client’s product. Key results: • Developed local social media strategy for key agency’s account - BMW Group - in order to reach relevant audience, achieve both business and communication goals and integrate all touchpoints. • From 2 weeks to 3 days content creation process was sped up by unifying communication with dedicated content guidelines based on global communication. • More than 30% followers number growth in one year with relevant and engaging content. • 10% ERReach growth ensured across all client's platforms. (Instagram, Facebook, TikTok, YouTube, Twitter). • By 10% agency’s revenue share was increased with developing and selling complex local social media production offer.
• Ensured website traffic increase by 30% by developing dedicated Social Media strategies for both motorsport.com and motor1.com. • Increased overall monthly reach number by 75% on motor1.com and by 60% on motorsport.com by providing relevant and catchy ongoing content. • Increased engagement rate by 15% by carrying out community management.
As content creator for Total Energies I was responsible for: - Social Media Guidelines development (including TOV and Branding) - Social Media content planning and production (both copywriting and images) - Social Media engagement mechanics development and implementation