A detail-oriented and driven international marketing professional with
10 years of experience in e-commerce, digital marketing, and international
communications. I’m a strong advocate for all things creative and analytical -
yes, they can work together!
My specialisms include brand strategy, growth marketing, localisation and
combining data and creatives to optimise marketing and communication
processes and ensure all KPIs are met. Having recently been quoted as a
marketing expert by the likes of Marketing Week, NatWest and Econsultancy,
I regularly speak on international localisation, content and marketing
strategy and have recently been nominated for the Drapers Innovator Award
2021.
A W A R D S
Winner - Drapers Accessory Brand of
the Year (2021, Maxwell- Scott)
Winner - Bronze Globee Award
Executive Hero of the Year | Effective
Leadership During COVID-19 (2021)
Nominated - Drapers Innovator
Award (2021)
Open to relocation
Open to Part-time work
SEO CAMPAIGN MANAGER
High Voltage SEO
Feb 2022 - Present
- Creating SEO and digital strategies for clients
- Implementing creative search strategies and optimisation techniques
- Research using top industry tools
- Generating SEO-optimised content
- Project...
INTERNATIONAL MARKETING DIRECTOR
Maxwell Scott
Jun 2019 - Present
- Planning and overseeing the implementation and development of our new website during the recent Magento M1 to M2 migration
- Leading the company through the Covid-19 pandemic and Brexit challenges ...
MARKETING CONSULTANT
Ancestry
Apr 2022 - Aug 2022
- Plan and drive marketing activity to meet acquisition and retention targets
- Manage the in-country digital agency to deliver paid media strategy
- Identity, plan and execute marketing campaigns t...
INTERNATIONAL MARKETING MANAGER
Maxwell Scott
Feb 2015 - Jun 2019
- Responsible for the global expansion of the business
- Responsible for the overall brand appearance across all marketing channels
- Proven track record of building and evolving international marke...
INTERNATIONAL MARKETING EXECUTIVE
Maxwell Scott
Aug 2012 - Feb 2015
- Leading the expansion of the business in the German market
- Raising brand awareness in the DACH market through culturally targeted marketing and PR campaigns
- Daily management of the German-spea...
Marketing Strategy
(Advanced)
Brand Awareness
(Advanced)
Multicultural Marketing
(Advanced)
Brand Development
(Advanced)
Brand Management
(Advanced)
Digital Media
(Advanced)
French
Basic
English
Native
German
Native
University of Leeds
Master of Arts
International Communications
2013 to 2015
Saarland University
Bachelor of Arts
Language Studies
2008 to 2012
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