Fashion professional with over 14 years of experience in merchandising, brand building, and digital marketing. In recent years, I have focused my expertise towards digital merchandising and e- commerce, which is where I will continue to develop my career.
Launched and managed an e-commerce store on Shopify optimizing digital merchandising to maximize customer experience. Drove traffic and sales through influencer partnerships, email, blog- SEO strategy, and social media on Instagram, TikTok, and Pinterest. Led brand strategy including establishing the long-term vision of sustainability, developing narrative, and ensuring brand consistency.
Rebranded Little Black Shell, and dedicated my 20s to traveling the world with this blog which I single-handedly created, grew, and eventually sold. Audience of 30k on Instagram, 3 million on Pinterest. Brand partnerships included: Four Seasons Hotels & Resorts, Intercontinental Hotel Group, Hilton, Hyatt, Relais & Châteaux, and tourism boards of Japan, Barcelona, Berlin, Switzerland, Palm Springs, and West Hollywood, among others.
Assisted the sustainable fashion brand with social media and buying/supplier management.
Took part in the summer buying internship, assisting in market visits, OTB, merchandise planning, and reporting.
Launched a fashion blog as a resume builder, quickly grew a following on Instagram and traffic on my website, and decided to ride the wave and make it my job. Partnered with fashion & beauty brands like Citizens of Humanity, Agolde, Shopbop, ASOS, River Island, Sisley Paris, Smashbox Cosmetics, IT cosmetics, and Makeup Forever.
Provided consulting services to tech startups, creating and executing digital marketing strategies across social media (paid and organic), influencer marketing, email, CRM, blogs & SEO, and PR. Example Work: TravelPerk: Developed multi-channel digital marketing campaigns and supported brand positioning in the travel tech sector. Verizon: Directed multi-million-dollar influencer and social media strategies, increasing ROI by 170% and driving account growth. Joona (German startup): Led the go-to-market strategy for app launch, including SEO, digital campaigns, and team management.
Started as a stock assistant, got promoted to sales associate for the women’s TBD department, then participated in the Future Nordstrom Leaders program, and finally, became team leader of my department. Was consistently top 10 for daily sales in the entire store.