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Mirabel Oki

Digital Marketing and Communications Strategist
About

Hi there, I’m Mirabel. i am a data driven social media strategist with 3 years of experience. In the course of my career, I have worked with local and international brands. This has widened my horizon and given me adequate exposure in my field. I’m a positivist and this glares in my work outcome as I always deliver excellent services. I honed my skills in copywriting, project management, design, marketing, communications and whatnot. I’m a firm believer who believes that whatever you do, do your best. This belief has guided and enabled me to always deliver an excellent result. In my spare time, i play Lawn tennis, scrabble, listen to good music, etc. I'm an adventure lover and i love to smile a lot.

Previous Brands
Sota Logistics
Nineteenthshoes
Uk (Bright Networks)
Work Experience
Digital Media Analyst
Dec ‘21 - Now
Sota Logistics

Collect and analyse client, market and web behavioural data. •Collaborating with marketing team members and designers to curate a compelling brand and content strategy. •Testing Campaigns, analysing key metrics and identifying opportunities to improve campaign performance. •Developing social media strategy for LinkedIn, Twitter, Instagram, etc that resonates with the brand objectives •Tracking performance of all social media initiatives, developing changes to improve results. •Conducting quantitative and qualitative research on industry trends. •Team spirit; strong communication skills while collaborating with various stakeholders, operation manager, designers, and customer support.

Social Media Strategist / Content Creator
Jun ‘20 - Dec ‘21
Nineteenthshoes

Participating in research to keep abreast industry trends. •Creation of original content for various social media platforms that resonates with our target audience. •Collaborating with Designer around creative ideas on content map •Implementing, approved social media marketing campaigns, communicating with team members on creative requirements and timelines. •Maintaining consistent voice and tone across social channels. Key Achievements •Sales increase by 60% surpassing the expected monthly revenue generated •Highest recorded customer referrals and content engagement

Marketing and Communications(Internship)
Nov ‘20 - Dec ‘21
Uk (Bright Networks)

Led the overall strategy and efficient day to day management of assigned clients accounts. •Optimised paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter ads, etc •Report key performance indicators and report effectively to senior management and clients. •Identified key targets, influencers and other audience segments to expand social presence and results. •Contributing to team members' growth through report review, and support. Key Achievements •Promoted from intern to full time staff within 6months of internship. •Excellent management of client portfolio with a proven record of sales increase, brand visibility. Internship Experience UK (Bright Networks) — Business, Operations and Marketing (Virtual Internship)

Languages
French - Basic
English - Native
Location Preference
Open to relocation
Work Pattern
Full-time
Part-time
Employment Preference
Freelance Assignments
Hourly Consulting
Permanent Positions
Lagos, Nigeria