Mirabel Oki

•Contributed to surpassing the company’s 10m goal within the first 3 months through content and influencer marketing. •Oversee implementation of the marketing strategy - including campaigns, events, digital marketing, and PR, thereby growing the company’s client base to 300 within 3 months. •Effectively manage email marketing, promoting and sharing information, news, and offers about the company to people on the company’s mailing list – use email marketing concepts and metrics to measure and optimize our email campaigns, improve click and conversion rates, and to achieve specific business goals. •Plan and monitor the ongoing company presence on social media (Instagram, Tiktok, X-App etc.); run advertising media campaigns and drive engagement by creating high-quality written and visual content. •Monitor key performance indicators such as link clicks, likes, and other metrics of social media marketing campaigns.

•Managed the client’s personal brand, growing it to 100k within a short time– continuously tracked and analyzed campaign performance, making data-driven recommendations for optimization and growth. •Spearheaded comprehensive marketing and communications campaign for the brand, focusing on content creation across all social media platforms, video ad strategy, and competitor analysis. •Conducted market research and analyzed customer data to inform content and marketing strategies, ensuring they are aligned with customer needs and preferences. •Maintained a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year; used target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative. •Responsible for developing and executing a comprehensive content strategy that aligns with the company’s goals, target audience and brand identity; drove brand awareness, engagement and lead generation through strategic content marketing.

•Successfully grew the brand’s online presence organically, equalling over 50,000 impressions through content discovery in 3 months; pitch new ideas for media promotion in order to enhance company visibility. •Engaged the brand’s social media audience through goodwill outreaches and one-on-one sales promotion while serving as the social voice, developing daily value-driven organic campaigns that marginally increased retail volume. •Collaborate with marketing team members and designers to create compelling brand, content strategy, test campaigns, and improve campaign performance. Develop methodology using Excel to track growth across all social media pages. •Sharpened my leadership skills by leading a team on rebranding successfully; effectively conduct competitor analysis, data research on trends to stay abreast of industry trends. •Created benchmarks for measuring the impact of social media programs while analyzing, reviewing, and reporting on the effectiveness of campaigns to maximize results. Researched brand expansion opportunities to new territories.

•Took part in skills sessions with Google, P&G, Enterprise and other top firms, and completed sample work simulating real-world marketing tasks. •Leveraged strong interpersonal and collaboration skills to influence others, promote productivity, and commitment to friendly service across social media channels. Reported monthly social performance to track and project KPIs. •Understood the consumer landscape and championed the social consumer, providing insights, recommendations, and thought leadership as supportive feedback to the administrative team and other internal stakeholders. •Studied and empirically understood marketing conversion channels and devised strategies to effectively introduce new products to market, while improving conversion rates. •Crafted copies for day-to-day customer interaction on the company website while creating and executing new ways to deliver corporate messaging through engaging social media content.

•Demonstrated excellent management of client portfolio with a proven record of sales increase and brand visibility, and as a result, I was promoted from intern to full-time staff within 6 months of internship. •Led the overall strategy and efficient day to day management of assigned clients accounts; optimized paid social media campaigns on platforms like Facebook, Instagram, Linkedin, Twitter ads, etc. •Identified key targets, influencers and other audience segments to expand social presence and results; reported key performance indicators to senior management and clients. •Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality as well as keyword relevance to achieve search engine optimization goals. •Performed quality control on the promotional content received to match expected company standards; contributed to team members' growth through report review, and support.

•Successfully increased sales by 60% surpassing the expected monthly revenue generated, and recorded the highest amount of customer referrals and content engagement. •Developed and implemented comprehensive social media strategies to increase brand awareness and traffic; optimized SEO, performed market research and monitored the performance of promotional campaigns. •Developed, implemented, and tracked marketing campaigns across print, broadcast, and social media platforms to build brand awareness, improve reach, and ensure that products meet customers’ expectations. •Supervised paid media advertising, creative product design, and other forms of marketing to maintain relevance to the audience and boost long-term profitability. •Utilized exceptional writing, editing, and proofreading skills to produce over 500 engaging, original, and error-free content, including sales copies, articles, blogs, social media posts, audio, and video scripts.