Simon Ferguson
Diligent and articulate National Account Manager with over 30 years’ experience identifying and managing diverse projects. Continuously adapts and optimizes processes to exceed KPIs. Highly creative and innovative with reputation for driving measurable results. Market and data aware. A confident and skilled communicator I enjoy building long lasting relationships at all levels and thrive working within a team environment or as a self-starter.
Responsible for all aspects of planning and execution of vehicle logistics in compliance and demands of both dealer and rental markets.
• Led the national launch of Lacoste and Scuderia Ferrari watch collections, securing high-profile placements with Argos, H.Samuel, F.Hinds, ASOS, and Next, along with exclusive displays at Harrods. • Managed the entire lifecycle of brand initiatives, from strategy development to range selection, budget allocation, and marketing execution. • Built and implemented structured brand calendars to align promotional activities with business goals, delivering year-on-year growth in both sales volume and brand visibility. • Achieved a 155% increase in turnover, reaching a trade value of £2.8 million, by developing and capitalizing on OEM partnerships, particularly with Argos. • Launched the Scuderia Ferrari Time collection on Ideal World TV Shopping, achieving substantial viewership and product uptake. • Designed and rolled out a dedicated training program for retail and online partners, ensuring consistent brand representation and enhancing product knowledge among sales teams.
Highlighted and converted significant areas for exposure culminating in increased revenue with diverse brands including Danish Design, Izzy Miyake and Jacob Jenson. Increased distribution of all brands through a diverse distribution channel including the National Museum of Art and Design. Key online partners, independent retailers secured.
Managed, directed and drove forward a diverse brand portfolio that included Superdry, Paul’s Boutique, BrAun and Penguin within the national, multi door independent and e-commerce arenas. Role responsibility for range building, pricing structure, PR and brand direction.