Freelance Graphic Designer
Women’s Leather Goods Design Intern
Following the brief; “While keeping the identity of Chloé bags, design options of day bags with new signatures” Come up with a concept, expand it in three lines highlighting the specific features in a “key item”. Following a presentation to a brand representative, develop a selected design through a technical file, pattern and a mockup. Overview the production of the selected bag prototype.
Following the brief; “Design a new signed & identifiable heel keeping the height and shape of the silhouette ankle boot.” Come up with a concept, expand it in three lines highlighting the specific features in a “key item”. Following a presentation to a brand representative develop a selected design through a technical file, pattern and a mockup. Overview the production of the selected shoes prototype.
- Design all visual communication for the brand. - Collaborate with the Creative Director and the Design Team in the development of collection presentations, sketches for media, mood boards and capsule collection proposals for key customers to support their creative process. - Assist during Photoshoot sessions for look books and media communication, editing the final images, creating props and backings for the set. - Collaborate with the Creative Director in the development and production of decorative items for special events such as giveaways, bridal experiences, dinner settings and sales events. - Collaborate in the print design for collection textiles, with the technical process, creating color repeat and arrangement variations as per the needs of the collection and the product.
- Design all visual communication for the brand. - Designed all the textile prints for 5 different collections (Cathleya, azure, olive, castaway & origami child), from concept to final development, collaborating with the textile printers and finishers to ensure the desired design idea into the final textile. - Designed accessories such as scarves, handkerchiefs as well as jewellery for the "Cathleya" 2016 collection, from concept to final product development, coordinating mock-ups and samples with the production vendors.