Social media strategist with over ten years of experience in the luxury sector.
Freelance Social Media Consultant working with a broad range of end sectors including fashion, beauty, lifestyle and manufacturing. I work with brands to build effective and comprehensive social media strategies. Specialising in content creation and optimisation for social, community management and driving results through social media campaigns.
In my role as Social Media Manager, I developed and implemented the global communications strategy across all social media channels.
My role as a Senior Social Media Executive was to bring a world-renowned luxury department store to a global digital audience through creating and delivering luxury content across all global social media channels. In my role at Harrods, I managed a team of two, to ensure that the brand was constantly evolving and leading in the digital space across multiple platforms. Responsibilities included; growing revenue through supporting trade with relevant and engaging content, publishing daily posts and executing both the photography and copywriting, analysing performance data to inform strategy decisions and responding to all customer feedback.
Executing the brands social media and online marketing strategy. Reporting to the E-Commerce Manager, key responsibilities included social media, blogging, marketing and newsletter development. Researching and sourcing coverage across all channels and creating content for weekly newsletters and bulletins whilst maintaining the Linda Farrow tone of voice and engagement. Coordinating the end-to-end delivery of tailored events designed to grow and strengthen customer relationships whilst providing content for communication channels.