Social media strategist with over ten years of experience in the luxury sector.
With over a decade of living and breathing all things social – I’ve seen it all. From new platforms and creators to advances in tech and design, ever-changing lingo and bringing strategy in line. It’s this constantly changing landscape that makes working in social so exciting. I’ve ridden these waves to provide bespoke solutions for all my clients. Through KER Communications and in-house experience, I’ve provided social media consultancy for top brands in luxury and premium consumer products and services. (Such as Stitch Fix, Zalando, ECCO, Tropic Skincare and Barbara Sturm). A stream of successful clients has seen my independent agency grow to include experts in copy, design, content creation and consultancy. Always keeping an eye on trends, on and offline, KER Communications has the solution for your immediate and future social needs.
Led the strategic growth of AQUAZZURA's social media presence by implementing a dynamic communications strategy, resulting in a 67% increase in Instagram followers. Managed influencer partnerships, content creation, and paid advertising campaigns to drive brand awareness and customer engagement.
As a Senior Social Media Executive, my primary role was to bring Harrods, a world-renowned luxury department store, to a global digital audience by creating and delivering high-end content across all social media channels. Leading a team, I was responsible for ensuring the brand's digital presence remained innovative and competitive across multiple platforms. Key responsibilities included: Driving revenue growth by supporting commercial teams with relevant, engaging content. Content creation: Managing daily posts, including both photography and copywriting. Performance analysis: Evaluating data to inform content strategies and improve engagement. Community management: Responding to customer feedback and managing crisis situations. Collaborating closely with divisional Marketing Managers, I helped implement social media strategies that supported multi-channel campaigns, such as the Harrods x Gucci takeover. I also cultivated relationships with key influencers to enhance brand awareness and drive customer acquisition. The role required adaptability and a high degree of flexibility, particularly when covering events like London Fashion Week and Paris Fashion Week. In these dynamic environments, maintaining consistent communication and effectively managing real-time updates was crucial. A core aspect of my work was shaping and influencing brand perception, ensuring that Harrods’ tone of voice was always aligned with its luxury values and guidelines. I consistently planned and executed innovative social media strategies to drive brand loyalty and foster emotional connections with both new and existing audiences.
In my role at Linda Farrow, I executed the brand's social media and online marketing strategy, focusing on social media, blogging, and newsletter development. I researched and sourced coverage across all channels, created engaging content for newsletters, and coordinated tailored events to strengthen customer relationships. This experience allowed me to develop skills in social media management, content creation, influencer partnerships and event coordination. • Developed and implemented social media campaigns to increase brand visibility. • Managed blogging and newsletter development to engage customers effectively.