Accomplished fashion professional with over 12+ years' experience in apparel design and management, with a focus on jackets/outerwear, dresses, bottoms, and sportswear. Experienced in washed product, technical construction, artwork, fabric development and treatments. Skill in handling woven, cut and sew knit, denim fabrication and leather. I can bring to life concepts through visual trend presentations, mocking, CAD aided design and sketching.
Conceptualization of trends and ideas for internationally sold trend books. Casual SS 2024/25 Mens SS
Managing and leading all concept and design output for Jackets and Outerwear for UO and BDG.
Responsible for the direction and management of the denim design team for Grlfrnd and Lovers and Friends Denim.
Drive all aspects of design ensuring brand integrity. Maintain original concepts according to design specifications. Handle all phases of manufacturing from concept to production launch.
- Assumed responsibility as a wholesale manager of Sydney HQ, serving as the main contact with US and Europe - Managed day-to-day communication with customers and kept all company marketing platforms up to date - Identified market trends and consumer insights to build strong product concepts whilst working closely with the Head of Design to identify accurate trends and colours.
Conceptualization of trends and ideas for internationally sold trend books. •Trend forecaster for colour, mood and style for casual, women’s, menswear and lifestyle books for: S/S 2018, F/W 2017/2018 S/S 2017, F/W 2016/2017 S/S 2016, F/W 2015/2016 S/S 2015, F/W 2014/2015 S/S 2014 •F/W 2012/2013 Researcher for colour, mood and style for menswear, women’s and casual •Primary author of Scout’s articles and blogs, covering trends to watch, street-wear and brands to watch
Notable Achievements • Coordinated with clients and shared with them the latest trends and styles. • Collaborated with the team during weekly meetings to forecast and meet budget and conduct sales training. • Supervised stock maintenance, stock takes, and visual merchandising. • Ensured consistent customer satisfaction by providing on-time production and high quality products and ensuring prompt delivery.
Notable Achievements • Executed the production of D, Costa autumn/fall 2011 range. • Played a vital role in Costumes for Apocalyptical; for Melbourne’s International Comedy Festival; collaborate with the director to bring characters and environment to life. • Assisted head designer of Chocolate City for the design and production of the autumn/fall range for 2009.