Jamila Leal Fernandes
With over 6 years in luxury beauty and fashion retail, I specialise in personalised service, expert product knowledge, and adaptable shop floor support. Confident engaging customers and thriving in fast-paced environments, I ensure a welcoming experience and excel across boutique, department store, and pop-up settings.
Acted as a front-of-house beauty concierge, delivering a personalised and welcoming experience while providing expert advice and demonstrations. Represented multiple luxury brands, building strong client relationships and driving engagement Developed strong product knowledge across skincare, makeup, and fragrance, communicating confidently in a fast- paced environment.
Progressed from Editor (shop floor) to gTEAM, transitioning from in-store sales to a customer experience role within the brand's communications and marketing function. Managed customer interactions across email, social media, and SMS, delivering a personalised, on-brand experience while resolving queries efficiently. Contributed to brand growth by sharing customer feedback and product insights with internal teams, supporting product development and customer experience strategy.
Supported the day-to-day running of an independent fashion brand, working closely with the founder across operations, administration, and client-facing activities, including managing scheduling, email correspondence, and appointment coordination. Played a key role in planning and delivering pop-up events, creating a welcoming and engaging experience for customers and industry contacts. Contributed to the brand's relaunch across operations, social media, and creative production, progressing from intern to freelance role, reflecting reliability, initiative, and ability to work independently
Sales assistant and back of house assistant at All Saints Selfridges, on the shop floor I would style customers in our latest collections and replenished the shop floor in accordance with Selfridges standards. In the stock room I handled deliveries and recall to ensure the stockroom was always fully stocked and the warehouse kept track of our inventory.
To whom it may concern, I am pleased to provide a reference for Jamila, with whom I worked alongside in a professional capacity. We were part of the same team, where she worked as a Beauty Consultant at Glossier. During this time, Jamila consistently demonstrated a strong work ethic and a natural ability to engage with customers in a warm, approachable, and professional manner. She communicated clearly, handled client needs with care, and contributed positively to the overall customer experience. Jamila was reliable, collaborative, and adaptable in a fast-paced environment. She showed confidence in supporting both sales and service tasks, and she worked well as part of a wider team, maintaining a calm and professional attitude even during busy periods. I would be confident recommending Jamila for future roles in customer-facing or beauty retail environments. Kind regards, Cristina