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Julie Alzina

Independant - Business support - Consulting
Portfolio file
About

More than 15 years of experience in private companies in positions of product manager, marketing manager, product development manager in mass market and specialized distribution in France and abroad. I now offer my services to companies for one-shot or long-term needs on projects that cannot be managed internally. In 2023, I completed my marketing knowledge through a digital marketing strategy training course in order to cover all the communication channels necessary for a global marketing strategy. I am trilingual (French, English and Spanish) to better support you on your international projects.

Previous Brands
Julie-A Consulting
PROCOPI
Lapeyre
Groupe Lemoine
Carrefour
DIA GROUP
Work Experience
Independant - Marketing & Communication Consultant
May ‘23 - Now
Julie-A Consulting

I offer several services to support business development for companies or individuals in Marketing and Communications. Having multiple skills from past experiences as sourcing, purchase, commercial, business development, marketing & communications, I have a 360° vision of what can be expected by clients and customers to provide best advice in marketing strategy including digital aspects that is key in companies global strategies. I adapt to the needs of companies and take charge of the missions quickly. Responsive, speaking French, English and Spanish, I am an asset to your business.

Purchaser & Product Manager
Mar ‘22 - May ‘23
PROCOPI

Overall management of pool treatment products including: water treatment device, robots, chemicals In charge of: - Market analysis: competition, trends in order to design the adequate range of product - Follow up of key indicators : Turnover, margin, stocks - Call for tender: Setting of technical requirements, supplier sourcing, negotiations… - Project development monitoring with suppliers and internal teams: marketing, supply chain - Yearly contract negotiation : pricing, year-end rebates... - Key User on implementation of D365 as a new ERP for purchase

Product Manager Bathroom Furniture
May ‘21 - Feb ‘22
Lapeyre

Overall management of the bathroom furniture range including: furnitures, washbasins, mirors, accessories. In charge of: - Market analysis: competition & marketplace - Definition and implementation of commercial and purchase strategy - Follow up of key indicators : Turnover, margin, stocks - Call for tender: Setting of technical requirements, supplier sourcing, negotiations… - Project development monitoring with suppliers and internally with teams: quality, artistic direction... - Yearly contract negotiation : year-end rebates, commercial participation... - Yearly promotional plan set up : promotional leaflet, instore, webstore… - Merchandising plan preparation, participation on the sales catalogue, on web improvement

Purchase Manager and Product Development Manager
Nov ‘20 - May ‘21
Groupe Lemoine

Purchase: In charge of direct purchase (packaging and raw material) and indirect purchase(Energy, car fleet..). Call for tender, negotiation, business relation with supplier... Product development: In charge of all projects and new product development/optimisation for the company. Dealing within the company with all department (production, quality, purchase..), leading meeting to success in the development of new product. In charge of the organization of consumer panel tests but also in analysing market data, all panel result, and all input that can help the company to improve quality of the product. Give support to KAM on all presentation/marketing aspect for their meeting.

Product Development Manager
Feb ‘16 - Nov ‘20
Groupe Lemoine

In charge of all projects and new product development/optimisation for the company. Dealing within the company with all department (production, quality, purchase..), leading meeting to success in the development of new product. In charge of the organization of consumer panel tests but also in analysing market data, all panel result, and all input that can help the company to improve quality of the product. Give support to KAM on all presentation/marketing aspect for their meeting. Responsible of the webzine on product trend: www.ouatesup.com

Key Account Manager and Product Development Manager
Feb ‘13 - Feb ‘16
Groupe Lemoine

Key account manager for some clients in France, Spain and Portugal. Marketing product manager: market analysis, consumer panel analysis, product innovation launch, follow up of product launch, product optimisation, client presentation preparation for KAMs Communication tasks: Follow up of the B to B innovation magazine redaction, events set up, fairs...

European Product Manager Private Label
Apr ‘10 - Feb ‘13
Carrefour

European product manager (Cotton, Make Up and deodorants) Supplier for 4 country Launch of the cosmetic product range Les Cosmétique Design Paris within 6 month (more than 350 references only for make up) Price Negociation Market Analysis Development of new products Packaging development

International Private Label PM
Feb ‘08 - Apr ‘10
DIA GROUP

European product manager HPC (Body Care, Skin Care, Make up remover, perfumes, soap, dental hygien, parapharmacy...) Supplier for 4 countries (France, Spain, Portugal, Greece) Responsible for Call for tender Price Negociation Consumer panel setup Packaging development Quality tasks (technical sheet and factory audit) Manager for a common project on negociation between Carrefour and Dia%

Product Manager (trainee)
Apr ‘07 - Oct ‘07
Carrefour

Languages
English - Fluent
French - Native
Spanish - Fluent
Education & Training
VISIPLUS academy
‘23 - ‘24
Stratégie Marketing Digital
Universidad Complutense de Madrid
‘06 - ‘07
Master's degree
University of Hertfordshire
‘05 - ‘06
BA
IPAG Business School
‘02 - ‘06
BA
13600 La Ciotat, France