Jing He

• Spearheaded the launch and growth of the Shanghai Maison, establishing retail excellence SOPs and curating the full VIP client journey. • Acted as trusted advisor to UHNW clients across Asia and Europe, managing bespoke requests from art shipping to private banking introductions. • Conceptualised and delivered VIP activations: Beijing, Hong Kong, Thailand, London exhibitions and gala dinners. • Designed and rolled out a training roadmap for Art Jewel Experts, including tailored workshops for the Hong Kong team, raising client engagement standards. • Partnered with global HQ on merchandising, logistics and cross-market sales planning to ensure seamless luxury service delivery.

Dual manager for studio and Mount store. -Team Management – Managing the small start-up team reporting directly to the Founder. Assisting the Founder and management team on business plan, P&L and ownership of the internal critical path, directing wholesale and PR manager. -Fashion week Backstage – Working closely with the PR manager and production team to deliver fashion shows including collating and assembling the looks, ensuring a seamless operating schedule between all parties involved -Managing Contractors – Working on an all encompassing role simultaneously organising and linking together many different departments taking into account budget control, external contractors and consultants. -Client Relations – Managing all aspects of the client experience, working closely with VIP clients, stylists, large corporate representatives, retail customers. -Production – Liaising with the atelier team and the studio on production for retail in RTW and bespoke to ensure the buy will maximise sales and meet delivery windows.

We collaborate with architects, designers and fit-out contractors to bring new shop concepts to life. We’re trusted by some of the world’s leading retailers to make bespoke shop fixtures, POS displays, POP units and window displays.

Being a leader of the team, also a brand ambassador and strive to exceed the business goals and targets. -Maximise profitability – Set up targets according to the budget and drive the team to sell as well as meeting their own targets. -Innovative Planning – Participated in planning a strategic path throughout the year using different business analytical methods. Identified areas of the market that are under developed and needed strengthening, as well as areas stand to represent the biggest growth and how to capitalise it effectively. Facilitated net working events in store and working with a multitude of collaborations with the ultra high end establishments of the area. Constant monitoring of current affairs and international events to maximise the profitability. -Buying and Merchandising — Responsible for all seasonal collection buying and sizing to ensure the needs of Top Clients and VIPs as well as the client base of the store. Support global campaign for in store merchandising and Press requests. -Inventory Management – Review seasonal orders and drive sell through; overseeing staff with all stock managing guidelines and procedures. Run through inventory report and discrepancies. -Personnel Management – Coaching and training team for selling ceremonies and repair procedures; carry out recruitment; appraisals for staff and performance reviews as well as HR training on different stages of disciplinary issues.

To promote luxury lifestyle brand image of Jimmy Choo by presenting myself in the best possible way and providing exceptional customer service in the flagship store, managing all different aspects of Clienteling and supported operational duties. -Customer Relations – Extensive responsibilities in VIP client liaison including overseeing private appointments and seasonal events in stores. Worked closely with local and overseas stylists and implemented CRM programme among top tier clients also to support the team for client’s analysis to drive growth strategies and action. -Operational Skills – Focused on data capture, outreach and interpretation to deliver values. Followed up complaints and set target and goals supporting store manager for retail operations including generating reports and styles and stock feedback. -Training and Team Management – Leaded by example of consistently commending for excellent customer service and remained one of the highest grossing performance. Designed and facilitated the various training projects among the team for achieving higher results. Set up benchmark and monitoring performance by key KPIs.

-Final original research study was selected as current exemplar for UCL Masters students -The project findings were provided as part of the evidence for NICE approval to NHS from UCL Mental Health Department -Led a 3 months’ team consultancy project including regular meetings, market research and analysis