Marketer and consultant with 7 years experience in retail consumer marketing, orchestra complex project with stakeholders up to 50. Won Athletes’ Choice Awards during my tenue at Ironman, onboarded 750+ new users and deployed 40+ BUs while serving as a digital consultant. Built practical process from scratch and transforming Heineken into premium brand in targeted market.
2024/1 - present Assigned by Pivot&Co to MHDiageo End to End project (portfolio $4M). Define MarTech strategy and coordinate CDP and CRM platform deployment, ensure project scope, change management, risk mitigation based on various local specificities, and stay updated on industry trends and opportunities, leveraging this knowledge to shape client solutions for its 2025 roadmap objectives. 2022/1 - 2023/12 Manage software/solution/service implementation for Moet Hennessy (portfolio $1M), strategy consultant and customer support on the Consumer Intelligence tool by Meltwater and Talkwalker. Onboard 750+ new users across 13+ maisons and 37+ markets globally. Consultancy for Asian market with special focus on China (platforms, channels, consumer behaviours).
Client development, set the pace in APAC, accelerate business growth in a profitable way ($2M+). Track and report sales activities, client retention performance, measure and enhance brand representation with FrenchTech to support fundraising, Meero successfully joined unicorn club with a new record for French startup in 2019, set up and opened Singapore office.
Van Cleef & Arpels x ESCP – Company Consultant Project Analyze the various dimensions of a luxury brand and proposed new strategy to increase sales of a specific brand product. Collaborated with internal teams to achieve these goals. Analyzed market data and researched user trends to implement Go-To-Market strategies for different markets.
Drive sales volume via close collaboration with agencies, from briefing to execution, from brand assets, consumer journey mapping, to product launch. Create clienteling toolkits and provide guidelines to regional teams, ensure brand standard alignments with retail, marketing and e-comm. Won 2016 Athletes’ Choice Awards (Best Post-Race Celebration, Will Attend Next Year).
Bridge global team with local insights for brand awareness and client needs, localize 360 marketing plans. Animate KOL program, build communication calendar, design data-driven action plans to cascade all touch points and ensure HQ satisfaction of its growing portfolio. Nominated 2014 Best Practice Award with doubled sales and innovative BTL activations, events.
Assigned by ST&T Research International for luxury beauty accounts (Shiseido / Sk-II / Kosé). Support clinical trials and data analysis with product teams in Asia, ensure product adoption is aligned with business goal and matched local customer insight. Create ambassador community and oversee pilot website to measure engagement and performance with local market. Participate trade show and provide recurring seminar for industrial trend and innovations.