Tiphaine Kernevez
Depuis plus de 20 ans, je pilote le développement business et retail de marques de parfum et de beauté de luxe à l’international. J’ai accompagné des maisons aux business models et ADN très variés — de marques prestige comme Paco Rabanne, Givenchy, Jean Paul Gaultier et Prada, à des maisons de niche comme Christian Louboutin Beauté ou Comme des Garçons Parfums — dans des contextes de lancement et/ou de repositionnement vers des trajectoires d’ultracroissance, avec une approche très entrepreneuriale. Avec plus de dix ans d’expatriation entre Miami et Barcelone, et une carrière entièrement menée à l’international, j’ai développé une solide maîtrise des dynamiques de croissance sur les grandes zones — Asie, Amériques, Europe et Moyen-Orient — ainsi que de l’ensemble des acteurs de l’écosystème (distributeurs, retailers et opérateurs travel retail). Mon expertise est à la fois stratégique et très opérationnelle, avec une forte dimension P&L, et s’articule autour de deux leviers principaux : • Vision globale et développement international : définition de la vision à trois ans, stratégies d’expansion par zone, ouverture de marchés et pilotage de la croissance • Excellence opérationnelle : mise en œuvre de la stratégie au quotidien, alignement des équipes et des partenaires, pilotage de la performance et optimisation des coûts et de l’expérience client Ma promesse : fédérer des équipes, des clients et des partenaires multiculturels, et transformer une vision en trajectoire de croissance durable, rentable et désirable. Mes drivers : le collectif, l’impact et l’excellence. Aujourd’hui, je souhaite rejoindre une maison à fort ADN et savoir-faire, basée à Paris, avec de réelles ambitions internationales, dans un rôle de direction du développement business international ou de direction retail / flagship, au sein d’une structure agile où je peux avoir un impact direct.
Strategic support for an art and design studio specializing in sculptural furniture and objects made of most precious materials in collaboration with key workshops in France. • Define positioning and drive business development roadmap (galleries, maisons, tastemakers, presence in key design fairs) • Promote artisanal savoir-faire and develop strategic partnerships across design, craftsmanship and selective retail ecosystems
Global scope (Travel Retail & Local Markets) | 3 direct reports & global coordination Reporting to Niche Brands Chief Brand Officer | Member of “TOP 100” Global Management Committee (since 2018) • Led the development of Christian Louboutin Beauté post-integration and repositioned Comme des Garçons Parfums as a niche leader, leveraging strong market understanding and strategic prioritization • Drove profitable growth, orchestrating alignment across local teams, partners and retailers • Managed and owned the P&L for both brands • Monitored monthly performance and KPIs at market and retail level • Defined and executed distribution strategy with regional markets and key retail partners • Drove retail development, ensuring performance, consistency and excellence across markets • Led partnerships and synergies with Fashion Houses’ license agreements • Delivered quarterly reporting and presentations to EXCOM and Fashion Brands Key Achievements: • Doubled net revenues (2020 - 2021), reaching €59M in 2021, opened + 40 stores worldwide (B&M + online) • Successfully launched Christian Louboutin Beauté in China (via Tmall & 8 brick-and-mortar stores) and the Middle East (4 boutiques) • Recalibrated the US distribution strategy, leveraging the Fashion House's existing retail presence • Drove brand activations and collaborations, including Loubis on the Beach x Selfridges and Loubiworld Pop-up x Hyundai • Took decisive actions to reposition Comme des Garçons Parfums, reducing distribution by 50% to restore brand desirability
Global scope (Travel Retail & Local Markets) |3 direct reports |15 FTEs & worldwide coordination Reporting to Jean Paul Gaultier International GM | Member of “TOP 100” Global Management Committee (since 2018) • Led the integration into PUIG and repositioned the brand for renewed growth • Built the department & relaunched the brand, defining clear strategic priorities (portfolio and geographies) and long-term vision • Developed omnichannel strategies, and orchestrated execution across affiliates and local partners and retail environments • Owned and managed the brand’s P&L • Created and deployed the new retail identity & client experience across markets, including training programs Key Achievements: • Increased net revenue by +76% (2016-2019), reaching €230M in 2019, record figure since its 1993 inception • Strengthened leadership in Europe (Top 9 fragrance brand, +3 positions in 2019) and LATAM (Top 12, +13 positions) • Successfully entered the Middle East (Sephora, 2020) and revitalized the US market with Le Male • Built, mentored and led a 15-person team, fostering engagement, ownership and strong collective performance • Defined & deployed the new retail identity, made performance-driven decisions to reduce costs by 30% while contributing to stronger client experience, brand desirability and long-term loyalty
Global scope (Travel Retail & Local Markets) | 4 direct reports & worldwide coordination Reporting to Paco Rabanne & Jean Paul Gaultier International GM • Led the integration of Jean Paul Gaultier into Puig’s portfolio and developed expansion strategies for both brands • Set clear priorities for omnichannel and retail development across markets • Managed P&L & A&P allocation Key Achievements: • Achieved record-breaking performance for the brand (€610M in Net Revenues, Top 4 global fragrance brand) • Successfully launched Invictus (Top 6 global fragrance, 2015) while maintaining 1 Million as a market leader • Strengthened positions in historical Europe footprint markets & expanded into new regions (LATAM, US, Middle East & Russia)
Global scope (Travel Retail & Local Markets) | 3 direct reports & worldwide coordination Reporting to International Development VP (Barcelona) Key Achievements: • Established a new department during PUIG’s global reorganization • Developed long-term brand vision & strategy in collaboration with marketing teams • Federated all teams around the launch of 1Million, turning it into a global blockbuster, reaching multi-million € business for the brand
Barcelona, Spain | 2004 – 2007 Middle East, Russia, CIS & Asia | 1direct report & regional coordination Reporting to International Market Development Director Key Achievements: • Boosted sales by +10% in 3 years, reaching €45.5M and strengthening brand positioning, leading key fragrance launches
Miami, USA | 1999 – 2004 TR for the Americas - Caribbean, Central & Latin America Local Markets - 1direct report & regional coordination Key Achievements: • Managed first pan-regional TV campaign with Havas and led the successful launch of Very Irresistible Givenchy across Latin America Main realizations: Piloted the first pan-regional TV campaign with Havas Led the successful launch of Very Irresistible Givenchy across the region