Angelica Freitas
I'm a curious and good-humored person with a good soul, interesting thoughts and 20 years of recognized experience in communication, art direction, and project management. The universe of Communication and Art have been present in my life for over 22 years, providing me with professional and personal experiences in cities like Lima, Cusco, São Paulo, Bogotá, Fortaleza, Porto and Avignon. I have worked for Brands and Institutions often in the field of Arts, Fashion, Lifestyle, Gastronomy and Design. Whether it’s Graphic Design, Branding, Art direction, Editorial, Photography or Social Media, forming a unique artistic visual is what I look to. I believe the way we tell stories visually and verbally is what makes things remarkable. I have a keen eye at the world and at the newest trends. As a visionary designer, I strive to inspire with concept direction and imagery solutions through art direction, product development, and creative content strategy of the partners and companies I work with. Having these experiences throughout so many fields and places, has led me on achieving a global and integrated vision, a curious mind, a multicultural perspective, a mature attitude dealing with different people and a committed fast learning skills.
As a freelance graphic designer, I’m a visual storyteller, crafting compelling narratives through bold, strategic design. I transform ideas into impactful visuals that captivate audiences across diverse platforms. With the flexibility to adapt to any brand’s unique voice, I thrive in creating fresh, innovative solutions—whether it's building a brand identity from scratch, designing eye-catching marketing assets, or enhancing digital experiences. Driven by curiosity and fueled by creativity, I embrace each project as an opportunity to deliver design that resonates and stands out in a crowded marketplace.
Responsible for coordinating the design and communication areas of Senac Ceará, being responsible for carrying out and delivering projects, defining the schedule, the resources to be used, contacting partners and managing the communication, development and production team
Art Director – responsible for creating the entire visual identity of the Lab; coordinate the design team, the social medias, develop the branding of the lab and work with the communication area. Work with Adobe photoshop, Illustrator and InDesign, Figma and Discord.
Management of the design team and implementation of the Ceará Crafts Certification Program – “Selo Ceart” – and Head of the Curatorship of the State Crafts Program.
Professor of the Fashion Design Course in the disciplines of Collection Development and Design Fundamentals.
Creative Direction, Product Coordination and Marketing in a Company that developed Pima cotton products – Collection Development. Production monitoring: planning, product creation, product development and production supervision with suppliers.
Professor of the Fashion Design Course in the disciplines of Creative Laboratory II and III and Textile Laboratory.
Definition of consumer profile, analysis of previous sales to define which trends to invest in next season, team coordination and definition of style and collection. I implemented the pattern design sector and coordinated the creation of a permanent line of accessories.
Academic / didactic-pedagogical management; course management, infrastructure and the political and institutional management of the course.
Professor in the Graphic Design, Interior Design and Fashion Design Courses. In the disciplines of Visual Language; Color: Theory and Practice; Design Introduction and Print Design.
Management of the design team and coordination of development and creation of products for the areas of fashion and decoration according to the needs of the partner companies of the program.