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• Led digital strategy for London pet care startup, achieving 4% conversion rate through data-driven market analysis and audience segmentation • Created testing frameworks and measurement systems to optimise content performance, delivering monthly strategic insights from engagement metrics
• Collaborated with Karla Otto production team to deliver SS24 launch event for & Other Stories, translating brand aesthetics into physical installations • Managed deinstallation of historic film artefacts for BFI's Red Shoes Exhibition, including preservation of rare archival materials and period-accurate film set elements
• Conceptualised a sculptural atelier using discarded cosmetics to showcase the value of unwanted beauty products • Developed AR enhanced installation bridging physical and digital experiences • Featured in Colour Hive Trend Report for innovative beauty industry analysis • Secured project selection by BASE Milano and funding from Cultuur Eindhoven
• Supported landmark exhibition curated by trend forecaster Lidewij Edelkoort, featuring 50+ works from Van Abbemuseum • Conducted market research to develop targeted engagement strategies for emerging design audiences • Presented independent research on cosmetic trends at Kazerne's Innovation Cafe lecture series • Developed B2B partnership outreach strategies for contemporary design narratives
• Developed multi-platform graduation show program, including stage discussions, radio interviews, and social media content • Curated graduate design narratives, connecting diverse projects into cohesive thematic presentations • Created interactive online event format, expanding graduate showcase to reach 5,000+ Instagram viewers